SPC Member News

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Going Mobile—The Marketer’s Dream

        If that sounds overstated, consider that worldwide shipments of smartphones in 2010 alone—mobile phones running a BlackBerry, Android, Apple, Palm or Windows operating system with advanced features, such as Internet access—were 270 million units, a 55% increase over 2009. Tablet devices, such as the Apple iPad, are rapidly becoming a significant force in mobile marketing, with forecasted 2011 sales between 35 million and 70 million units. In fact, more people are projected to access the Internet with a mobile device than with a computer by 2013.

SEMA Member News—May/June 2011

A Few Tips on Social Media Customer Service

      Because “social media” are such buzzwords these days, a lot of people think that these new channels somehow exist in a different dimension of the space-time continuum and that different rules and laws of physics apply. Yes, social media channels are immediate. Yes, social media channels are broadcast platforms for the hitherto voiceless. And, yes, everybody is doing it. But when it comes to customer service and building and protecting your business reputation, the same principles apply in social media as in all other channels of communication between you and your customers.

SEMA Member News—March/April 2011

SPC Honors Achievement at 2010 SEMA Show

    Each year, the Street Performance Council (SPC) honors the industry’s top businesses and individuals for their contributions to the street performance sector of the specialty-equipment market. The winners of these awards were recognized at the 2010 SEMA Show SPC Awards Reception, which took place on November 3, 2010, at the Las Vegas Hilton during the SEMA Show.

SEMA Member News—January/February 2011

Gen Y’s De-Fascination With Automobiles

Did you know someone who was a social magnet when you were younger? What was it that allowed that person to be so up-to-date and connected?

SEMA Member News - November/December 2010

The Street Performance Council Welcomes New Leadership

Select Committee members are called on to serve and guide the council forward. The Street Performance Council (SPC) thanks the Select Committee members for all their hard work and contributions. We welcome the following new members to our team.

SEMA Member News - September/October 2010


RASR. You’ve heard of the acronym, but what does it stand for? Racers Against Street Racing. The program was created by a coalition of auto manufacturers, aftermarket parts companies, retailers, distributors, professional drag racers, sanctioning bodies, race tracks and automotive magazines.

SEMA Member News - July/August 2010


Have you marked your calendar yet? The date is Friday, July 23, 2010. The 2010 SEMA Business Technology Symposium, organized and sponsored by the Street Performance Council (SPC), is fast approaching.

SEMA Member News - May/June 2010

SPC - Volunteerism and the SPC

Have you ever wondered how to get involved in the Street Performance Council (SPC)? Select Committee members are elected by the council to serve two-year terms.

SEMA Member News - March/April 2010

SPC - Awarding-Winning Performance

A primary mission of the Street Performance Council is to bring the latest trends and educational programs to SEMA members.

SEMA Member News - November/December 2009

New Leaders, New Ideas, New Opportunities

The Street Performance Council (SPC) has been the driving force in supporting this industry segment with education, networking and information on existing and emerging market trends.

SEMA Member News - September/October 2009

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