Social Networking

Re-Tooling Your Online Reviews Strategy

About this product:

New free tools from Google, Bing and Twitter are making it virtually effortless for companies to solicit a positive review from a satisfied customer and then instantly redistribute that review to the customer’s online social circles. The technology—essentially a recommendation button that is clicked to indicate an endorsement—can be added to any company webpage or product page in a matter of seconds.

SEMA Members may get this content for free!

Regular Price:

$1.99

Power Tools for Business Users

About this product:

Business users who are already comfortable with Twitter are in luck: There are currently hundreds of analytics and time-saving tools available that will enable you to quickly sort through the noise, retrieve the insights you want and generate the reach you’re looking for with minimal effort.

“Twitter can be a virtual goldmine of information for brands,” said Hollis Thomases, author of Twitter Marketing: An Hour A Day. “To help you monitor conversations and parse through data, Twitter and other third parties provide tools that let you search on particular keywords and receive alerts when someone mentions you. The results can help you understand how people use Twitter and how you tweet in relationship to those tweets—which helps you define and create a Twitter strategy.”

SEMA Members may get this content for free!

Regular Price:

$1.99

9 Killer Facebook Advertising Tips

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Thursday, March 3, 2011; Presented by: Bill Leake, Apogee Results

500+ million people all around the world are actively using Facebook to stay connected and growth their relationships. 50% of active users log on to Facebook in any given day spending over 700 BILLION minutes per month on the social network---more than any other website in the world! Facebook advertising can provide an extraordinary opportunity for your company to connect with customers and prospects using precisely targeted ads to reach your exact target audience. Are you leveraging the platform effectively?  Or are you letting your competitors grab this new high ground?

Learn how you can master Facebook advertising. Bill Leake draws on a deep expertise in both business and marketing to help increase revenues for a wide range of clients. Bill has not only successfully grown 100's of clients to online profitability, he has also grown Apogee from inception to national success, making the distinguished Inc. 500 list several times as one of the fastest growing companies in the United States.  Bill has also been a top rated trainer & educator at the SEMA annual convention.

During this session, Bill will discuss:

  • Developing your Facebook advertising strategy
  • Determining how to integrate your Facebook efforts with your overall marketing strategy
  • Understanding Facebook keywords
  • How to balance audience quality versus quantity
  • Tips on effective use of images
  • How to analyze conversion rates and ROI
  • Understanding how to budget for Facebook ads

Download formats in this product: Windows Media Video (WMV), Microsoft Powerpoint Presentation on Adobe Acrobat (PDF).

SEMA Members may get this content for free!

Regular Price:

$19.99

A Few Tips on Social Media Customer Service

 
   

Because “social media” are such buzzwords these days, a lot of people think that these new channels somehow exist in a different dimension of the space-time continuum and that different rules and laws of physics apply. Yes, social media channels are immediate. Yes, social media channels are broadcast platforms for the hitherto voiceless. And, yes, everybody is doing it. But when it comes to customer service and building and protecting your business reputation, the same principles apply in social media as in all other channels of communication between you and your customers.

Social Media Trends for Business in 2011

About this product:

Thursday, February 3, 2011; Presented by: Tanaka, PostRelease and Hallie Janssen, Anvil Media

Social media is not a fad. It has changed the way businesses engage their customers and potential customers. It has become vital to build and protect your brand as well as generate leads and sales. One challenge is staying knowledgeable on vital and emerging trends.

With limited time and resources, where should your company invest? What could social media look like in tne next year? SEMA has teamed up with Tyler Tanaka, PostRelease and Hallie Janssen, Anvil Media, to examine social media trends for business. Tanaka, a 20-year automotive aftermarket veteran and enthusiast, has helped pioneer how many companies utilize social media in the industry. Janssen is a search engine and social media expert who has helped hundreds of clients develop and execute their online marketing campaigns.

During this session, the presenters will cover:

  • Communication: Explore the best ways to maximize your presence online in this new online era.
  • Content: Is “Still” King. Examine how you find, group, organize and share the best and most relevant content.
  • Gaming: 2010 was social gaming's breakthrough year and the companies that got involved early are reaping the consumer branding, engagement and sales benefits. What opportunities are available for your business and how can you maximize on the hottest trend in social media?
  • Commerce: Learn about new tools and tactics that will help you achieve a balanced mix of special promotions and conducting conversations about products and services.
  • Mobile: Learn how to integrate a mobile strategy into your social and online plans.

Download formats in this product: Windows Media Video (WMV), Microsoft Powerpoint Presentation on Adobe Acrobat (PDF).

SEMA Members may get this content for free!

Regular Price:

$19.99

Digital Marketing

About this product:

This series of SEMA News stories is based on the idea of using reliable and repeatable methods to ensure business success. In the coming issues, we will delve into a range of topics aimed at developing Best Practices through knowledge, motivation and skills.

Writing for BtoB Online, Senior Editor Christopher Hosford cited a survey that indicated a 17% average increase in online marketing spending for 2010. Another survey suggested that 64% of companies plan to increase budgets for search-engine optimization, and 51% will increase budgets for paid search. The groundswell of cell-phone applications—particularly on Blackberry and iPhone devices—has led to 56% of companies planning to increase their spending on mobile marketing. And the newest darling in the online realm, social networking, has opened a panorama of possibilities.

SEMA Members may get this content for free!

Regular Price:

$1.99

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