Think you don’t have time for Pinterest? Think again.
Bottom line—business is all about making sales. How are you and your
team measuring up? Are you aware of key sales do's and don'ts? Whether
you are a seasoned sales veteran or a novice, it's always a good time to
brush up on essential sales techniques—and learn a few new ones.
Gone are the days when a single new product announcement sent to
magazines would effectively sell your latest parts. Are you relying on
outdated techniques to generate publicity? Join the SEMA Education
Institute (SEI) and presenter Dan Kahn, Kahn Media, for a webinar,
Thursday, May 24, at 10:00 a.m. (PDT), as they discuss what PR looks
like in the digital age.
When potential customers search online for parts and accessories, are
they finding your company? Have you fully optimized your website? The
world of online search is constantly changing. It's critical that you
are up-to-speed on the latest techniques to ensure that your company
ranks as a top search result.
SEMA-member companies have asked for more information on
specialty-equipment consumers. This year we kicked off the first in a
series of projects designed to uncover and profile sub-groups of
consumers within the SEMA market.
The SEMA 2012 Annual Market Study will be released the week of April 9.
This annual report will help SEMA-member companies to better understand
the overall specialty-equipment market and its components.
Just as with personal fitness, there are many aspects to managing the
well being of a customer service effort. Businesses with healthy
customer service practices maximize customer interactions and ultimately
produce more sales and greater profitability.
Robert Spector, of Robert Spector Consulting, has been involved in
customer service since the age of 13, when he first went to work in his
mother and father’s butcher shop. Working alongside his parents, he
learned firsthand what it takes to take care of customers—and to keep
them loyal. Those lessons inspired his latest book, The Mom & Pop Store, which features interviews with successful independent retailers from all over the world.
SEMA strongly encourages all companies with council memberships to join us January 16 and be part of a volunteer-focused future. The SEMA Education Institute (SEI) will host a webinar entitled, "Building Your Volunteer Toolkit," Monday, January 16, at 10:00 a.m. (PST). This session will kick off the SEMA Leadership Webinar Series, which will provide best practices for volunteer leadership and participation. Join us and be part of designing SEMA's first-ever volunteer online toolkit.