SEMA Show

Wheels & Wheel-Accessory New Products

ZenReplacing wheels can create an enormous change in the appearance of any vehicle, and properly selected wheels are also performance parts that reduce unsprung weight and improve handling. That’s why the wheel segment continues to be among the most robust in the automotive specialty-equipment industry. Wheel builders continue to refine manufacturing techniques such as laser cutting for high-quality surface finishes and evolving designs that include deep concaves, mesh spokes and revolving caps.

Tire Products From the SEMA Show’s New Products Showcase

Tire ProductsIn addition to co-presenting the annual Global Tire Expo (GTE)—Powered by the Tire Industry Association, the annual SEMA Show’s New Products Showcase also features a tire category with product for passenger cars, trucks and off-roading as well as associated equipment such as tire-pressure monitoring sensors, tire changers, sealants and more. The following pages provide a look at the entries in the tire section of the Showcase, with dozens of introductions and innovations for tire dealers and businesses that offer tire-related products.

SEMA Ignited Captures Media Attention

Required ReadingFor nearly 50 years, the annual SEMA Show has served as the premier gathering for the automotive industry. When SEMA Ignited debuted in 2014, it gave consumers a chance to join in the excitement at the official SEMA Show after-party. With thousands of consumers and automotive enthusiasts in attendance, the 2015 SEMA Ignited made news. The event gave consumers a chance to get up close to one-of-a-kind vehicle builds, meet celebrities and bear witness as the winner of the SEMA Battle of the Builders competition was announced.

Kathryn Reinhardt

It takes dedication, hard work and drive to build and grow an automotive specialty-equipment business. Even more so to grow an entire industry. Yet to help its members succeed and prosper, SEMA relies on individuals from every industry segment to step forward and bring their own vision and initiative. Consequently, it seems only fitting once a year to celebrate an individual whose contributions best embody this SEMA mission. For 2015, that individual is Kathryn Reinhardt of MagnaFlow, who found herself named SEMA Person of the Year at the recent 2015 SEMA Show Industry Banquet in Las Vegas.

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