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Automotive Electronics: The Next High-Margin Opportunity

In the coming year, aftermarket businesspeople are liable to find high profit margins in the automotive electronics segment—particularly car audio and connectivity products, such as smartphones.

2015 SEMA Show Press Conference Schedule Announced

View the complete lineup of press conference scheduled for the 2015 SEMA Show.

First-Time Exhibitor Prepping

The 2015 SEMA Show, to be held November 3–6 at the Las Vegas Convention Center (LVCC), is on track to draw more than 2,400 exhibitors and more than 60,000 buyers. Those buyers will be in search of the newest automotive specialty-equipment products to sell to consumers during the coming year, and additional thousands of media representatives will be looking for innovative products to publicize. Last year, nearly 90% of buyers who attended the SEMA Show said that they planned to purchase products from exhibitors. With a little preparation, even first-time exhibitors can take full advantage of those sales opportunities at what has become the largest annual gathering of small businesses in the United States.

First-Time Exhibitors

Each year, the SEMA Show provides hundreds of new leads to buyers looking for innovative new product lines. The 2015 Show will be no exception: As of July 20, 2015, the number of registered first-time exhibitors was more than 295, and the number continues to rise.

Borla: A SEMA-Member Export Success Story

International sales represent some 25% of the total sales at Borla Performance Industries and are growing rapidly. The company is one of the originators of stainless-steel performance exhaust systems, and among the secrets to its success is taking direct control of its international business, said David Borla, 41, vice president of sales and marketing for the 38-year-old firm.

SEMA News—September 2015


Celebrity Notification Forms Due Tomorrow!

The deadline to submit Celebrity Appearance Notification forms is tomorrow, Friday, September 4.

Show Trend—Why More Than 50% of Buyers Stay for Friday

The industry is preparing for a busy and productive Friday at the 2015 SEMA Show, with interest and activities growing on the fourth and final day of the annual trade show.

Formula D Brings Live Drifting Demonstrations to SEMA Ignited

Formula DRIFT will conduct live drift demonstrations at SEMA Ignited, Friday, November 6, 3:00 p.m.–10:00 p.m., at the Las Vegas Convention Center Gold Lot.

Get In and Out Quickly With the Las Vegas Monorail

With trains arriving every few minutes, and a station at the Las Vegas Convention Center, the Vegas Monorail conveniently connects attendees with the 2015 SEMA Show.
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