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Video: SEMA Biz Tips—Why Social Media Marketing Fails

Larry Mersereau of Promo Power highlights the importance of coordination and planning when developing a social marketing campaign.  

Vegas Convention Center to Purchase Riviera Casino for Expansion

Big news for Las Vegas: The Las Vegas Convention and Visitors Authority (LVCVA) Board of Directors voted to approve a contract for the purchase of the historic Riviera Hotel & Casino's 26-acre site as the cornerstone for its planned Las Vegas Global Business District.   

Why You Shouldn’t Miss the SEMA Battle of the Builders TV Special

The first-ever SEMA-sponsored TV special will premiere nationwide on the Velocity Network, March 8, 2015, at 8:00 p.m.

Ford and Petty's Garage Team Up to Build Two Limited-Edition Versions of the Mustang GT

Ford Motor Co. and Petty’s Garage are teaming up to build a new 627hp Mustang GT—a limited-edition fastback inspired by the Petty’s Garage Mustang GT that was on display at the 2014 SEMA Show in Las Vegas.

How SEMA Show Exhibitors Increase Brand Awareness

Nearly 145,000 individuals walk the halls of the Las Vegas Convention Center at the SEMA Show each year, making it possible for exhibitors to expose their brand through the mere act of having a booth.

Video: Justin Moon of Lixar Discusses Mobile Device Integration

Justin Moon, director of innovation at Lixar, visits SEMA Central to discuss automotive technology integration via mobile devices—how to make it seamless and transparent.

Video: SEMA Biz Tips—The Impact of Mobile Payment Systems

SEMA Education has put together a series of videos from the industry's best and brightest to provide the skills to keep your business in the game.

Ken Bolen Wins First-Ever CLeo Award for His ’69 Cadillac Deville Restoration

The first-annual CLeo Interior Restoration Trophy winner was Ken Bolen for his ’69 Cadillac Deville restoration.

Know Your Three Types of SEMA Show Booths

When selecting a booth for the 2015 SEMA Show, exhibitors have three layout options: Island, Linear and Peninsula. Here’s what each one entails.

Discounts Offered on SEMA Show Airfare

SEMA Show organizers have secured discounted rates with major airlines for 2015 SEMA Showgoers.
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