SEMA Show

Pumping Up Consumer Excitement

Chris Kersting, SEMA President and CEO The first-ever SEMA Ignited event may have looked like a great party and car show, but Ignited was actually much more than that. The event was a way to show off the incredible cars, trucks and specialty equipment that our industry brings to the SEMA Show. It was also a means to interact with consumers, both on-site and through the media. The immediate social-media coverage was awesome, and now we have the longer-lead media pieces coming to fruition.

One important consumer-facing program is set to debut March 8—the one-hour, SEMA-sponsored Velocity Channel special called “SEMA Battle of the Builders.”

SEMA Battle of the Builders

Warm up your TV and mark your calendar for 8:00 p.m. EDT on Sunday, March 8. That’s the date and time set for the premiere airing of the one-hour SEMA Battle of the Builders program on the Velocity Network—an in-depth TV event promising to focus new consumer attention on the creativity, products and vehicle builds of the annual SEMA Show.

“We’re extremely excited about the upcoming debut airing of our very first SEMA Battle of the Builders competition,” said Chris Kersting, SEMA president and CEO. “A lot of thought and hard work went into both the competition and the television production.

SEMA Ignited

SEMA Ignited closed out the week of the 2014 SEMA Show with an afterparty like no other, and a public tribute to the best car builders on the planet. As the Convention Center doors closed and the trade-only Show ended on Friday, hundreds of custom vehicles roared to life, forming the now-traditional SEMA Cruise.

This year’s exit parade had a different destination, however—straight down Paradise Road and on to The LINQ in Las Vegas. With the high-roller observation wheel in the background, the world’s first car show that exclusively featured cars from the SEMA Show opened to the public. Enthusiasts were over-the-moon about the chance to get up close and pose next to cars built by true automotive legends.

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