How to Plan and Execute a SEMA Show News Conference

If you’re an exhibitor with a significant revelation and you want to let the cat out of the bag, holding a press conference is the best way to get in front of the media. Hours of planning, preparation and strategy are required to successfully pull it off, but the results can be well worth it. It’s best to ensure that you have the necessary staffing and resources at your disposal to optimize your chances of convincing the media to show up and connect with you, and getting the coverage you seek.

Talking Trade With Tom Gattuso

Exhibiting at the SEMA Show—especially for the first time—can be a logistical labyrinth. But a bit of planning and forethought can result in a straightforward map to success.The SEMA Show Director Provides Insights to the 2014 Event

With nearly 20 years in the production of both consumer and trade automotive events, the SEMA Show’s Tom Gattuso is well versed in ensuring that attendees and exhibitors receive the greatest return on their investments. He holds a certification in event management, and the 2014 SEMA Show will be his fourth as its director. SEMA News was pleased to talk with him about the Show, its features and his expectations for this year’s venue.

Media: Preview 2015’s Hottest Truck Products

Light Truck Accessory Alliance (LTAA) - SEMA CouncilPrior to the official opening of the 2014 SEMA Show, members of the media can get a head start on coverage by attending the Light-Truck Accessory Alliance (LTAA) Media Preview. Registered and credentialed journalists can attend the first-ever pre-Show media event and avoid the rush of 60,000 buyers to get a sneak peek at some of the newest parts and accessories for the truck and SUV segment.

SEMA Show Events to Increase Export Opportunities

Nearly 25% of buyers attending the SEMA Show reside outside the United States. Show attendees are invited to participate in three interactive sessions regarding emerging international markets where top specialty-equipment distributors and retailers will discuss business challenges and opportunities and identify the best-selling products for street-performance, off-roading and other growing niches.


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