Exhibitor Update: Upcoming SEMA Show Deadlines

A complete list of all upcoming deadlines can be found in the Deadline Checklist, located online in the Exhibitor Manual.
There will be several deadlines hitting over the next couple of weeks,
so continuously reference the Deadline Checklist while you are planning
to receive the Advance Rates, when available, or capitalize on all the
marketing opportunities offered by SEMA, many of which are free.

NASCAR's Kyle Busch Launches “Rowdy Edition” Toyota Camry Dream Build

Kyle Busch—whose 104 career wins across all three of its top series make
him one of NASCAR’s top drivers in terms of diversity—is now hoping to
head to the winner’s circle in a different kind of race: the Toyota Racing Dream Build Challenge.
Busch—one of four racing stand-outs pitted against each other in the
vehicle-modification build competition—is diving into a ’12 Toyota Camry
SE and remaking it into the “Rowdy Edition” Camry, named after Busch’s
nickname on the racing circuit, “Rowdy.”

NHRA Nitro Funny Car Driver Alexis DeJoria Builds Baja-Ready Toyota Tundra Prerunner

Alexis DeJoria—one of only two women ever to win an NHRA Alcohol Funny
Car race—is now the only woman in a different kind of competitive
event—the Toyota Racing Dream Build Challenge.
DeJoria—one of four famous drivers aiming to win the
vehicle-modification build competition—is taking a stock Toyota Tundra
full-size pickup and turning it into a fully race-ready desert racer
she’s christened the “Tundra Prerunner.”


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