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Photo Gallery—Custom Lexus Lineup at the 2011 SEMA Show

A new collection of vehicles on display at the 2011 SEMA Show is highlighted each week in SEMA eNews. This week's selection features vehicles from Lexus with the specialty-equipment industry's touch.

2011 Opinion Leader Report

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The opinion leader program continued each succeeding year, including at the 2011 SEMA Show, where some of the nation’s most active and influential automotive enthusiasts provided additional firsthand feedback through participation in onsite focus groups that provided deeper insight into enthusiasts’ perspectives and attitudes about the automotive specialty-equipment industry.

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Photo Gallery—Legacy, Impreza WRX and More Subaru Vehicles at the 2011 SEMA Show

Photos of the vehicles on display during last year's trade event are featured at A new group of vehicle photos are included in SEMA eNews each week. This week's photos are of vehicles from Subaru's lineup that made the trip to Vegas.

Fiat 500 Abarth Designed for Enthusiasts

Taking dead aim at the driving enthusiast community, Fiat trotted out a sport version of the recently introduced Fiat 500. Legitimately tuned for the track, the Abarth (pronounced “ah-bart”) edition has 59% more horsepower and 70% more torque than the standard model.   

New Opinion Leader Report Now Available

More than 2,000 auto enthusiasts from around the country applied for the opportunity to attend the 2011 SEMA Show and participate in the association's research and grassroots marketing efforts. Known as the Opinion Leaders Program (OLP), the 2011 SEMA Show marked the program's third consecutive year.

Host a Table at the SEMA Show Industry Awards Banquet

Exhibitors looking to enhance company exposure at the annual SEMA Show may want to consider hosting a table at the 2012 Industry Awards Banquet.

2011 SEMA Show Photo Gallery—A4, R8 and More From Audi

Photos of the wide array of display vehicles featured at the 2011 SEMA Show are available for download at A new group of photos are highlighted each week in SEMA eNews. This week's collection features custom Audis that made the trip to Las Vegas in 2011.

Tune in to "Inside West Coast Customs" at the 2011 SEMA Show

Tune in to watch an all-new episode of “Inside West Coast Customs,” Sunday, March 11, when Ryan Friedlinghaus takes viewers behind the scenes of the 2011 SEMA Show.

SEMA Show Exhibitor Education Summit Just Four Weeks Away—Register Now!

Manufacturers may now sign up to attend the third annual SEMA Show Exhibitor Education Summit, taking place April 2–4, 2012, in Las Vegas. Presented by Show staff who know first-hand how to best navigate the SEMA Show, the Exhibitor Education Summit is an intensive program designed to connect exhibitors with key individuals and provide participants with up-to-the-minute insights into the Show.

Gain a Competitive Edge Through SEMA PRO Council Membership

Do you have a retail or car-dealer-direct accessory business? Are you an installer, restyler, expeditor, manufacturer, distributor or service provider specializing in automotive appearance and auto trim? If the answer is "yes," then the Professional Restylers Organization (PRO)—a SEMA council—invites you to join the predominant network of accessory professionals and receive the tools to help grow your business and gain a competitive edge.
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