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Getting the Most Out of the SEMA Show

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Exhibiting at the SEMA Show for the first time needn’t be overwhelming. With a little research and preplanning, any manufacturer—regardless of size or experience—can create an effective, sales-producing strategy and leave the Show with orders in hand and leads to pursue.

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Photo Gallery—Mitsubishi's Lancer Evo From the 2010 SEMA Show

The vehicle photo gallery featured on www.enjoythedrive.com includes photos of the more than 2,000 vehicles on display available for download. Each week, a category, vehicle models or makes are featured in SEMA eNews. This week's collection highlights all of the Mitsubishi vehicles that made the trip to Vegas in 2010.

My First SEMA Show

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If you’ve never been an exhibitor at the SEMA Show, it’s hard to know exactly what to expect. That was especially true for Mike Poore, president of Feed Master, who literally signed up to exhibit the day before the 2010 SEMA Show opened.

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Profitable Partnerships Globally

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Nearly 25% of all buyers expected at the 2011 SEMA Show will come from more than 100 nations outside the United States.

Registration is strong from buyers from countries and regions around the world, including Canada, Mexico, Australia, Brazil, China, Germany, Scandinavia, the United Arab Emirates, Venezuela and the United Kingdom. SEMA offers a variety of programs and resources to link Show exhibitors with these international distributors and retailers.

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Ford Celebrates 110 Years of Racing at the 2011 SEMA Show

Ford Motor Company will have something extraordinary to celebrate at the 2011 SEMA Show: 110 years of racing supremacy. In 1901, driving a car called Sweepstakes, Henry Ford defeated Alexander Winton in a race whose prize money helped him found his automobile company two years later. 

SEMA Show Celebrity Appearance Notification Forms Due

SEMA Show exhibitors who will have an industry icon, TV personality or any other celebrity or famous vehicle in their booth can gain additional exposure for the special attraction at the Show. Let SEMA know about your famous guest by submitting the Celebrity Appearance Notification form by Friday, September 2.

Products Available for SEMA Show Project-Vehicle Builders

SEMA Show exhibitors can generate more product exposure by offering products to builders through the SEMA Show Products for Project-Vehicle Builders list.

Provide Product Demos on the SEMA Show Floor

Get more from your SEMA Show investment by conducting a product demonstration for buyers right on the SEMA Show floor. Live product demonstrations provide buyers with a first-hand look at the technical applications of your products and are a great way to generate additional traffic for your booth.

Exhibitor Series Part 2 - The Online Exhibitor Manual – How to Successfully Navigate the A-Z Guide for the SEMA Show

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Presenting two NEW webinars especially for SEMA Show exhibitors. This is Part 2 of a 2-part exploration of all the information that will help you prepare for a successful show experience. Getting the most mileage from the booth is the number one objective when planning your Show. But where do you start? This session will give you the tools to get ready for the SEMA Show. Learn how to build a booth, tips for staffing a booth, how to present your product and yourself, saving money and saving time! 

For instance, did you know you should always build your booth before you get to the Show? Take pictures of it and video. Leave it up for a few days and ask people not in your company if they would stop at this booth. We’ll give more information on the webinar. 

Need tips for the staff working the booth? This webinar has them (including not to chew gum in the booth! Learn all this and more as your questions get answered by SEMA Show experts. How should you promote pre-show? 

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Exhibitors Seeking Project Vehicles for the 2011 SEMA Show

If you’re looking for a vehicle for your booth, simplify your search by making an announcement in SEMA eNews.
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