The SEMA Mustang Build Powered By Women, better known as “High Gear,”
will debut in the Ford Motor Co. booth, Tuesday, October 30, at 10:00
a.m.—the opening day of the 2012 SEMA Show
in Las Vegas. The ’13 Mustang GT made national headlines during the
summer when more than 40 women volunteered their time and expertise to
customize the vehicle in less than two months.
As the industry evolves and businesses seek to work smarter, the 2012 SEMA Show
education days feature several comprehensive conferences focused on
specific topics, dozens of product trainings and more than 50 free
Several Las Vegas establishments are offering Showgoers various food, beverage and entertainment discounts during the week of the SEMA Show.
Addressing the threat of counterfeit product remains a SEMA high priority. In response, the Association and its Hot Rod Industry Alliance (HRIA), Motorsports Parts Manufacturers Council (MPMC) and Street Performance Council (SPC) are sponsoring an anti-counterfeiting seminar at the SEMA Show and making an FBI special agent available for one-on-one member meetings.
Automotive parts and accessories are increasingly being sold online.
And, shoppers not only want to know when they will receive a package,
but also use technology to stay on top of their delivery.
Customizing a vehicle can often be broken down into a series of tasks
that can then be scheduled and executed—at least until the clock runs
out. Then all bets are off. And so it goes for the Toyota Racing Dream
Build Challenge teams with time to complete their ambitious builds
coming to a close in about two weeks, just before voting begins on
October 20. And just like a race car, these one-off rides must be ready
to go when the green flag drops.
Many SEMA Show
deadlines are tomorrow, October 12, so continuously review the Deadline
Checklist to ensure you're taking advantage of the advance rate as much
as possible. Many relate to Freeman services.