SEMA Show

SEMA Show 2013 Coverage—The Next Best Thing to Being There

More than 2,100 companies have already secured space for the 2013 event, including 500 first-time exhibitors. The Show is designed to provide manufacturers of automotive products and accessories with a venue to connect to and do business with buyers from throughout the world, so the better informed exhibitors are, the more successful their experience will be. Thousands of reporters and journalists attend the SEMA Show each year with the goal of sharing new products and trends with consumers who are unable to see what’s happening in person. Many of the journalists represent automotive publications. However, as vehicle customization becomes more mainstream and consumers seek to personalize everything from cell-phone covers to coffee orders, general interest in the SEMA Show increases. Representatives from daily newspapers and mainstream outlets come to the SEMA Show to share with their readers news on how they can personalize their vehicles, whether with something as simple as a custom floor mat or seat cover or with a new paint scheme or engine component.

Wheel & Wheel-Accessory New Products

The wheel segment continues to be among the most robust in the automotive specialty-equipment industry, as evidenced by the dozens of wheel manufacturers that exhibited at the recent SEMA Show. Wheel builders continue to refine manufacturing techniques such as laser cutting for high-quality surface finishes and evolving designs that include deep concaves, mesh spokes and revolving caps. The following pages highlight some of the innovations from exhibitors in the Wheels & Accessories section, as seen in the 2013 SEMA Show New Products Showcase.

The SEMA Show: Now Reaching Consumers

Although there are instances where guests and VIPs are allowed to visit the SEMA Show, the vast majority of the more than 126,000 attendees are members of the industry. And yet data indicates that the SEMA Show is more than ever before boosting consumer perceptions of automotive culture, the idea of customization and interest in the latest model year’s offerings of cars and trucks.

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