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Fiat 500 Abarth Designed for Enthusiasts

Taking dead aim at the driving enthusiast community, Fiat trotted out a sport version of the recently introduced Fiat 500. Legitimately tuned for the track, the Abarth (pronounced “ah-bart”) edition has 59% more horsepower and 70% more torque than the standard model.   

New Opinion Leader Report Now Available

More than 2,000 auto enthusiasts from around the country applied for the opportunity to attend the 2011 SEMA Show and participate in the association's research and grassroots marketing efforts. Known as the Opinion Leaders Program (OLP), the 2011 SEMA Show marked the program's third consecutive year.

Host a Table at the SEMA Show Industry Awards Banquet

Exhibitors looking to enhance company exposure at the annual SEMA Show may want to consider hosting a table at the 2012 Industry Awards Banquet.

2011 SEMA Show Photo Gallery—A4, R8 and More From Audi

Photos of the wide array of display vehicles featured at the 2011 SEMA Show are available for download at A new group of photos are highlighted each week in SEMA eNews. This week's collection features custom Audis that made the trip to Las Vegas in 2011.

Tune in to "Inside West Coast Customs" at the 2011 SEMA Show

Tune in to watch an all-new episode of “Inside West Coast Customs,” Sunday, March 11, when Ryan Friedlinghaus takes viewers behind the scenes of the 2011 SEMA Show.

SEMA Show Exhibitor Education Summit Just Four Weeks Away—Register Now!

Manufacturers may now sign up to attend the third annual SEMA Show Exhibitor Education Summit, taking place April 2–4, 2012, in Las Vegas. Presented by Show staff who know first-hand how to best navigate the SEMA Show, the Exhibitor Education Summit is an intensive program designed to connect exhibitors with key individuals and provide participants with up-to-the-minute insights into the Show.

Gain a Competitive Edge Through SEMA PRO Council Membership

Do you have a retail or car-dealer-direct accessory business? Are you an installer, restyler, expeditor, manufacturer, distributor or service provider specializing in automotive appearance and auto trim? If the answer is "yes," then the Professional Restylers Organization (PRO)—a SEMA council—invites you to join the predominant network of accessory professionals and receive the tools to help grow your business and gain a competitive edge.

Technical Skills & Training Conference, Hosted by the Professional Restylers Organization (PRO), a SEMA Council - SEMA Show

Nov 1 2012 11:30am - 5:00pm
Las Vegas Convention Center
Las Vegas
Learn from the experts. Grow and expand your accessory business. Industry leading manufacturers will present hands-on, interactive sessions that provide attendees the opportunity to learn proper installation techniques that will improve quality control and efficiency.


COMING SOON! Join PRO and Network with the Best!


General Motors Now Accepting 2012 SEMA Show Project Vehicle Proposals

The General Motors 2012 SEMA Show strategy will focus on passenger car accessories. The key passenger cars to be considered include the Chevrolet Spark, Sonic, Cruze and Camaro.

Opinion Leaders Flood Social Media Channels During 2011 SEMA Show

A special group of enthusiasts were invited by SEMA to attend the 2011 SEMA Show to participate in a social-media campaign. They were granted access to the Las Vegas Convention Center on Thursday, November 3, to carry out a special mission—identify at least five hot, new products and broadcast their opinions across the Internet.
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