Interested in sharing expertise, real-world strategies and knowledge with others? SEMA Show staff is seeking automotive education session ideas that are delivered in innovative ways.
Nicknamed The King, NASCAR Hall of Famer Richard Petty stopped by to visit with Dennis Pittsenbarger, host of Discovery Channel’s “Highway to Sell,” to talk about the Petty’s Garage and Victory Junction.
The PRI Trade Show will provide a pair of events to help cultivate the next generation of talent with the Hot Rodders of Tomorrow Engine Challenge Championships and the Young Driver Development Seminar.
The New Products Showcase, located in the upper level of South Hall, provided reporters with a quick and easy place to see what’s in the pipeline.
Now in its seventh year of existence, Hot Rodders of Tomorrow (HROT) enables young automotive enthusiasts to develop and show off their mechanical skills while being exposed to the automotive specialty-equipment industry. The organization’s purpose is to replenish the aging automotive field with essential future talent by expanding high-school education programs and providing career guidance to students while promoting the value of teamwork.
“We started out recruiting high-school and college students and soon realized where the need was,” said Jim Bingham, HROT chairman and president/CEO of Winner’s Circle Speed & Custom based in Joliet, Illinois. “At the high-school level, we can get kids pointed in the right direction; we’re actually changing lives. It sends a chill down your spine when you see what you’ve done for these kids; we’re getting them to go to school.”
The SEMA Show is the premier automotive specialty products trade event in the world. Not open to the general public, the annual business event draws the industry’s brightest minds and hottest products to one place, the Las Vegas Convention Center.
With your company’s pre-promotion complete, and the 2014 SEMA Show now a memory, it’s time to cement sales by reaching out to buyers post-Show.