SEMA Show Director Tom Gattuso was initially drawn to event sales simply as a method to meet the automotive manufacturing people he’d eventually like to work for, but it wasn’t long until he realized that he preferred producing events and eventually worked his way into event management and direction. He’s now been doing it for 20 years, coming to SEMA in 2011 after working on new-car events for Auto Dealer Shows and then on off-road events for Advanstar Communications. He recently took a few minutes to talk about the 2015 SEMA Show.
Spotlight your best-sellers and staple products at the 2015 SEMA Show, regardless of release date, through Featured Product Category of the New Products Showcase.
Exhibitor news and updates, including the advance rate for New Products Showcase entries and key October deadlines.
Each year, hundreds of new companies attend the SEMA Show for the first time, providing buyers with access to more companies and products to meet the demands of their customers.
For buyers, the SEMA Show is all about finding the latest and greatest innovations in the automotive sphere. The best place to start looking is the New Products Showcase, where exhibitors display their latest offerings in one place. This year, the New Products Showcase will be located in the Skybridge between the Central and South Halls.
This is another in a periodic series of reports on SEMA-member companies that have successfully grown their international sales. Each of the companies has utilized one or more SEMA resources or programs designed to assist member companies in growing their export sales. This month’s story features Arizona-based Rigid Industries. SEMA News talked to the firm’s international account manager, Robert Park.
After all the hard work of developing innovative new performance products, how do you legally get them into the market?
Jamie Notter will speak at the 2015 SEMA Show in a conference session that will include a discussion among a panel of young people and give attendees some actionable strategies on how to both manage them in the workplace and make them your best customers.
While almost half of all buyers placed orders at the 2014 SEMA Show, nearly 90% also had plans to make purchases from exhibitors after the Show, and many buyers said that they were researching for future purchases rather than planning to make a purchase at the event. Yet many exhibitors lose out on that business because they either don’t properly collect lead information or don’t follow up with quality leads following the Show.
Known worldwide as the specialty-equipment industry’s premiere trade event where business gets done, the annual SEMA Show is more than a week-long extravaganza of hot aftermarket products, customized vehicles and industry networking. It’s also heavy on learning opportunities.