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Motivational Marketing: 3 Easy Steps to Get Your Best Customers to Take Action

What’s your biggest asset?

Careful. Most people in the auto accessory business tell us it’s their specialty parts and equipment. Wrong! Your biggest and most powerful asset is your marketing! It’s what gets people to take action and to turn lookie-loos into buyers. It’s the engine that drives your business.

More Than 120 SEMA Show Educational Sessions Customized for the Industry

The old notion that products sell themselves simply doesn't work in today's climate of advertising clutter, unpredictable economic conditions and consumer skepticism. So what do you need to succeed today? Is it a killer website, a particular sales technique, superior customer service or better industry forecasts and analysis?
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