SEMA Show News

Finalists for SEMA Award Announced

DIAMOND BAR, CA (October 5, 2016) – SEMA Show exhibitors have cast their votes and selected the finalists for the SEMA Award, an honor presented to the hottest trending and most accessory-friendly vehicles on the market. The winners will be revealed on Tuesday, November 1, the opening day of the 2016 SEMA Show in Las Vegas, Nevada.

Newest Virtual Experiential Demonstrations to be Featured at SEMA Show

Diamond Bar, CA (August 24, 2016) - The hottest trends in Virtual Reality (VR) video and Augmented Reality (AR) video will take center stage at the 2016 SEMA Show, where Showgoers can view a series of automotive-themed experiential demonstrations and learn how the technology can be applied to all areas of automotive aftermarket product sales, marketing and development. Featuring live VR broadcasting, 360-degree video, and fully immersive VR and AR experiences, the SEMA VR Experience will be located in SEMA Central, one of the top locations of the SEMA Show found in the Grand Lobby of the Las Vegas Convention Center.

SEMA Show Vehicle Builders Invited to Apply for Top Competition

Diamond Bar, CA (August 23, 2016) – Builders of SEMA Show vehicles will take center stage in the third annual SEMA Battle of the Builders competition. Introduced in 2014 to recognize and celebrate proven vehicle builders in all market segments, including hot rod, offroad and sport compact, the SEMA Battle of the Builders is considered to be the ultimate builder competition and is open at

Sung Kang Partners with SEMA and Shell for "Project Underdog"

Diamond Bar, CA (July 25, 2016) -- Actor Sung Kang is rooting for "The Underdog" and is partnering with Shell, featuring Pennzoil, and SEMA for a winning edge. Kang, along with a team of aspiring young automotive technicians from Alhambra High School in Alhambra, CA, will work together to transform a 1972 Ford Maverick to debut at the 2016 SEMA Show in Las Vegas, NV.

SEMA: Battle of the Builders 2015 World Premieres February 1 on Velocity

Diamond Bar, Calif. & Silver Spring, Md.  – (January 20, 2016) - The Specialty Equipment Market Association (SEMA) and Velocity announced today the world television premiere of the one-hour special SEMA: BATTLE OF THE BUILDERS 2015 on Monday, February 1 at 10 PM ET/PT. Featuring behind-the-scenes footage from the 2015 trade-only SEMA Show, and in-depth interviews with leading car designers, SEMA: BATTLE OF THE BUILDERS 2015  chronicles the best automotive designers and builders in the world as they prepare to debut their newest creations for thousands of car super fans at the 2015 SEMA Show in Las Vegas. 

Top Ten Finalists in SEMA Battle of the Builders® Announced

The Specialty Equipment Market Association (SEMA) announced today the Top Ten builders in the SEMA Battle of the Builders® Competition. They now advance to the next round where showgowers and the public watch as they evaluate and judge one another’s vehicle before the ultimate winner is announced at SEMA Ignited on Friday, November 6.  The Top Ten builders will judge each other on Friday, November 6 from 11:00am to 2:30pm and the Top Three Finalists will be announced at 3:30pm at the SEMA Show Car Crazy Stage. The winner will be announced later that evening at SEMA Ignited.

SEMA Reveals Battle of the Builders® Top 21

The Specialty Equipment Market Association (SEMA) has announced the Top 21 builders in the SEMA Battle of the Builders® competition. These 21 builders have a passion for modifying cars, trucks and SUVs and inspire the aftermarket community with their ingenuity and expertise. Introduced at the SEMA Show last year, the SEMA Battle of the Builders® competition recognizes the builders the aftermarket community considers best.


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