SEMA Show 2010

2010 SEMA Show Opinion Leader Program

About this product:

For the second year, the Opinion Leader Program was conducted in conjunction with the 2010 SEMA Show in order to keep SEMA-member companies in tune with the current behavior and attitudes of automotive enthusiasts and to increase consumer knowledge on the best that the specialty-equipment industry has to offer.

This consumer focused program was designed to collect the views and observations of selected automotive enthusiasts who were well connected in through car clubs, discussion boards and social media, making them “opinion leaders” capable of spreading the word about new products to other enthusiasts and friends.  These opinion leaders were invited to attend the 2010 SEMA Show on Friday and asked to review new products, vehicles and trends. Forty eight of these enthusiasts also participated in one of six focus groups to provide an in-depth, qualitative analysis of their views.

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$149.99

2011 Global Media Awards

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The seventh annual Global Media Awards program found 150 companies being recognized by an international panel of automotive journalists at the 2010 SEMA Show. Twenty-four of the top automotive journalists hailing from 15 important world markets for specialty products rolled up their sleeves, and each selected 10 products from the New Products Showcase that they thought would most appeal to consumers in their home markets. We talked to some of the winners about being selected, their overseas sales plans and how important these established and emerging markets are for their bottom lines.

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$1.99

A Golden Ticket

A special group of enthusiasts entered the Las Vegas Convention Center on the final day of the 2010 SEMA Show. Despite the trade-only attendance rule, this select group was granted a “golden ticket” through the SEMA Opinion Leader Program.

Wheels and Accessories Premiere

Changing the look and feel of a vehicle instantly, wheels and wheel accessories remain extremely popular with buyers and enthusiasts. In fact, for the 2010 SEMA Show a total of 17,839 buyers noted a specific interest in wheels, hubcaps and related accessories on their registration questionnaire. More than 140 exhibitors were on hand to satisfy their curiosity, exhibiting in a new Show section dedicated exclusively to wheels and related accessories.

Innovation on Display

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At the 2010 SEMA Show there were more than 2,000 new products submitted for consideration in the New Products Showcase—shattering all previous records. Presented in 15 categories, the New Product Awards highlight the industry’s innovation and represent the first of many accolades for the winners.

Congratulations to all the exhibitors who entered this year’s New Products Showcase. The criteria that ranked highest on the judges’ selection included superiority of innovation, technical achievement, quality and workmanship, consumer appeal and marketability.

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$1.99

Best of the 2010 SEMA Show

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More than 114,000 industry professionals gathered in Las Vegas during the week of November 2–5 for the 2010 SEMA Show, and the tone was decidedly optimistic. Exhibitors, buyers, media and other professionals were there to learn, collaborate, network and explore, sharing their passion in order to build their businesses and celebrate their shared experiences. The SEMA Show provides a window into the future of the industry as well as the hottest cars and best parts for 2011.

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Regular Price:

$1.99

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