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SEMA-Member Product and Catalog Showcase

New catalogs and products from SEMA member-companies. For more pricing information or to download a copy of the current SEMA News rate card, visit

Combat Today's Hackers With These Virus Safeguards

Earlier this year, antivirus king Symantec sent shockwaves through the business community with the statement that antivirus software was “dead”—leaving businesses wondering, now what?

E-mail Marketing—Still the ROI Champion

While digital marketing seems to always have its own version of the “It Girl” each year, one thing has remained constant for 30 years: E-mail is still the new sexy.

11 Mini Hot Rods With a Big Impact on Charity

Eleven of the nation’s premier custom car builders crafted miniature pinewood hot rods raced head to head this summer at the fifth annual Hot Rod Industry Alliance (HRIA) Pinewood Builder’s Challenge during the SEMA Installation Banquet & Gala Fundraiser.

SEMA Heritage—Shelby American

Shelby American had a presence at the High Performance and Custom Equipment Trade Show at Dodger Stadium in 1967, the event that would go on to become the SEMA Show.

SEMA Heritage—Bonneville Giants

On October 2, 1964, Walt Arfons’ Wingfoot Express, with Tom Green at the wheel, earned a place in land-speed racing history by setting a new record of 413.20 mph, besting the previous 407.45 mark set the previous year by Craig Breedlove.

The SEMA Show: Now Reaching Consumers

Although there are instances where guests and VIPs are allowed to visit the SEMA Show, the vast majority of the more than 126,000 attendees are members of the industry. And yet data indicates that the SEMA Show is more than ever before boosting consumer perceptions of automotive culture, the idea of customization and interest in the latest model year’s offerings of cars and trucks.

Free Exhibitor Service: Spread the Word to Editors, Reporters

Exhibitors have a valuable opportunity to generate excitement for their participation in the 2014 SEMA Show through the Online Media Center. As the Show gets closer, reporters routinely search for updates from SEMA Show exhibitors. News regarding new products, changes to signature lines, booth demonstrations, project-vehicle reveals and celebrity appearances are a few examples of the Show-related news circulating prior to the event. There is no charge to submit a release, and the information will appear online for all reporters to access. In addition to outside media, SEMA’s own publications staff uses the news in...

SEMA Heritage: Dean Jeffries

Dean Jeffries, custom car painter, striper and builder, died in his sleep in early May. He was 80 years old. Jeffries was among the most talented of the men who shaped car culture in the ’50s and ’60s, though his profile was somewhat lower than that of George Barris, Ed Roth or Ken “Von Dutch” Howard.

Update Your SEMA Show Directory Listing

The SEMA Show Directory is one of the key resources that buyers use to locate exhibitors in the Las Vegas Hotel and the Las Vegas Convention Center.
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