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Retailer Spotlight: Chuck’s Truck Accessories and Line-a-Bed Sales

Many of the most famous names in the history of the automotive specialty-equipment industry started as family endeavors.

Who’s Buying What in Today’s Hot Rod Market?

The automotive aftermarket owes quite a bit to hot rodders.

SEMA Heritage: Mr. Supercharger

The next big fad is GMC superchargers,” wrote LeRoi “Tex” Smith in the June 1964 issue of Rod & Custom magazine.

Best Practices: Choosing the Right PR Agency

Getting products in front of potential customers is the lifeblood of marketing. Whether through straightforward advertising placed in pertinent outlets or through creative ventures handled by public relations (PR) agencies, getting the word out is key.

SEMA-Member Product and Catalog Showcase

New catalogs and products from SEMA member-companies. For more pricing information or to download a copy of the current SEMA News rate card, visit

Combat Today's Hackers With These Virus Safeguards

Earlier this year, antivirus king Symantec sent shockwaves through the business community with the statement that antivirus software was “dead”—leaving businesses wondering, now what?

E-mail Marketing—Still the ROI Champion

While digital marketing seems to always have its own version of the “It Girl” each year, one thing has remained constant for 30 years: E-mail is still the new sexy.

11 Mini Hot Rods With a Big Impact on Charity

Eleven of the nation’s premier custom car builders crafted miniature pinewood hot rods raced head to head this summer at the fifth annual Hot Rod Industry Alliance (HRIA) Pinewood Builder’s Challenge during the SEMA Installation Banquet & Gala Fundraiser.

SEMA Heritage—Shelby American

Shelby American had a presence at the High Performance and Custom Equipment Trade Show at Dodger Stadium in 1967, the event that would go on to become the SEMA Show.

SEMA Heritage—Bonneville Giants

On October 2, 1964, Walt Arfons’ Wingfoot Express, with Tom Green at the wheel, earned a place in land-speed racing history by setting a new record of 413.20 mph, besting the previous 407.45 mark set the previous year by Craig Breedlove.
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