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App Use Vs. Web—More Opportunities to Collect Solid Marketing Data

With mobile apps trouncing mobile websites as the preferred medium among smartphone and tablet users, businesses looking to reach those audiences are seriously considering marketing and advertising “in-app.”

The Limitations of One-Size-Fits-All Websites

While often ballyhooed as a panacea for the wide variety computing screen sizes company websites must accommodate, one-size-fits-all websites are actually a trade-off that often end up being more trouble than they’re worth.

New Products From SEMA Members

New product announcements from SEMA member companies, including Astro Pneumatic Tool, Cloud-Rider Designs, BedRug, DefenderWorx and Escort.

Boost in SEMA Show International Buyers—Your Link to Global Customers

Buyers from 135 countries descended on Las Vegas to meet with exhibitors at the 2013 SEMA Show and take part in numerous international programs. In fact, 25% of all buyers at the 2013 SEMA Show were from beyond U.S. shores, which was good news for exhibitors seeking to broaden their customer bases.

SEMA Heritage—Contemporary Cab-Over

Even if you’ve never seen the actual Deora show vehicle, chances are good that if you’re of a certain age, you built one as a plastic model kit or had a die-cast version in your Hot Wheels collection when you were young.

SEMA Council & Network Leaders Talk Industry Trends for 2014

SEMA News annually turns to the leaders of the association’s councils and networks for the December issue to seek their views about how the industry is shaping up for the coming year. The chairs or chairs-elect of each group provide responses based on what their organizations and their companies are seeing within their marketplaces. Their responses provide helpful insights for businesses in every segment of the marketplace.

Retailer Spotlight: Chuck’s Truck Accessories and Line-a-Bed Sales

Many of the most famous names in the history of the automotive specialty-equipment industry started as family endeavors.

Who’s Buying What in Today’s Hot Rod Market?

The automotive aftermarket owes quite a bit to hot rodders.

SEMA Heritage: Mr. Supercharger

The next big fad is GMC superchargers,” wrote LeRoi “Tex” Smith in the June 1964 issue of Rod & Custom magazine.

Best Practices: Choosing the Right PR Agency

Getting products in front of potential customers is the lifeblood of marketing. Whether through straightforward advertising placed in pertinent outlets or through creative ventures handled by public relations (PR) agencies, getting the word out is key.
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