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Coming Soon! Your SEMA Account Representative

For the first time in 50 years, each SEMA member will soon have a single, dedicated point of contact for all things SEMA.

The SEMA Show: Now Reaching Consumers

Although there are instances where guests and VIPs are allowed to visit the SEMA Show, the vast majority of the more than 126,000 attendees are members of the industry. And yet data indicates that the SEMA Show is more than ever before boosting consumer perceptions of automotive culture, the idea of customization and interest in the latest model year’s offerings of cars and trucks.

The SEMA Award—Showcasing the Industry's Coolest Cars, Parts and Companies

Each year, SEMA recognizes four vehicle models that specialty-equipment manufacturers believe are the best platforms for accessorization and that showcase the year’s coolest products.

Best Practices—Product Packaging

A package for an automotive product serves multiple purposes, the most important of which is protection.

App Use Vs. Web—More Opportunities to Collect Solid Marketing Data

With mobile apps trouncing mobile websites as the preferred medium among smartphone and tablet users, businesses looking to reach those audiences are seriously considering marketing and advertising “in-app.”

The Limitations of One-Size-Fits-All Websites

While often ballyhooed as a panacea for the wide variety computing screen sizes company websites must accommodate, one-size-fits-all websites are actually a trade-off that often end up being more trouble than they’re worth.

New Products From SEMA Members

New product announcements from SEMA member companies, including Astro Pneumatic Tool, Cloud-Rider Designs, BedRug, DefenderWorx and Escort.

Boost in SEMA Show International Buyers—Your Link to Global Customers

Buyers from 135 countries descended on Las Vegas to meet with exhibitors at the 2013 SEMA Show and take part in numerous international programs. In fact, 25% of all buyers at the 2013 SEMA Show were from beyond U.S. shores, which was good news for exhibitors seeking to broaden their customer bases.

SEMA Heritage—Contemporary Cab-Over

Even if you’ve never seen the actual Deora show vehicle, chances are good that if you’re of a certain age, you built one as a plastic model kit or had a die-cast version in your Hot Wheels collection when you were young.

SEMA Council & Network Leaders Talk Industry Trends for 2014

SEMA News annually turns to the leaders of the association’s councils and networks for the December issue to seek their views about how the industry is shaping up for the coming year. The chairs or chairs-elect of each group provide responses based on what their organizations and their companies are seeing within their marketplaces. Their responses provide helpful insights for businesses in every segment of the marketplace.

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