Morris 4x4 Center is a pure-play Jeep parts and accessories Internet retailer—which accounts for 98% of all sales—and is housed in a 32,000-sq.-ft. facility in Pompano Beach, Florida, with 70 employees.
At the 1973 Street Rod Nationals (or so the story goes), rod builders Andy Brizio and Lil’ John Buttera got into a, shall we say, friendly discussion about which end of the Golden State produced the best street rods.
Dealing with negative reviews and comments requires a detailed strategy to ensure that a thumbs-down from a customer does not impact the company, and its profits, forever.
Beginning next week (Thursday, June 26), a randomly selected portion of the SEMA eNews audience will receive the newsletter in a new format.
Todd Lindblade, regional sales manager for Extang, based in Michigan, explained one of the reasons why his company and 41 other SEMA members recently spent a week in the United Arab Emirates (UAE) meeting with buyers from throughout the region.
Digital tools, such as social-media sniffers, mobilized career websites and video interviewing, have all received major upgrades in the past year, making it even easier for businesses to snag prime candidates.
Virtually synonymous with the earliest days of the automotive specialty-equipment industry, hot rodding never seems to grow old. In fact, the market segment has remained incredibly resilient, even in the face of the recently bumpy economy.