SEMA relies on individuals from every industry segment to step forward and bring their own vision and initiative.
Ken Steele’s Solar Shade Truck & Car Paradise remains steadfastly brick-and-mortar in a day when online retailers are increasingly pressuring such business models.
Yahoo introduced a new app called Account Key that completely eliminates the need for an ID and password to access e-mail.
From the influence of Internet sales to the integration of new materials and advanced manufacturing processes, the tire and wheel industries remain in flux.
At its core, content marketing focuses on creative content that goes beyond the traditional sales messages commonly used by marketers.
SEMA News recently spoke with Nicky Fowler, vice president of fixed operations for Scoggin-Dickey Parts Center, about the parts store and the the company’s business philosophy.
Twenty-one SEMA-member companies recently traveled to Shanghai, China, to examine new opportunities presented by the growing base of consumers interested in vehicle customization.
A silent auction was held for the rest of the Pinewood cars. Proceeds benefit the SEMA Cares children’s charities.
Here is a look at some of the new products from SEMA-member companies featured in the December 2015 issue of SEMA News.
The idea of an industry-owned product-information data repository, run like a utility company for the benefit of the industry, was a topic of discussion at SEMA for many years. Then, as web searches increasingly became a driving factor behind sales growth, the need for high-quality product data to power wholesale, retail and web-based business systems became more obvious. And the benefits to specialty parts manufacturers—improving speed to market and providing information capable of driving consumer purchase decisions—became “must-have” capabilities linked to success in the marketplace.