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Free Pre-Show Exposure for Your Feature Vehicle in SEMA News

Entries for the popular “Vehicles of the Show” article in November's Show issue of SEMA News are now being accepted.

Exhibitors: SEMA News Wants Your New Products

One of the best opportunities for exhibitors to build additional excitement and exposure for SEMA Show new-product debuts is to send press release materials to SEMA's publication department.

SEMA-Member Guide to Trademarks, Patents and Copyrights

Getting the most out of your operations includes knowing how to protect the intellectual property rights of your company. Here is an informational guide to help you plan today and get the most out of your company’s IP.

Retail Spotlight—Morris 4x4 Center

Morris 4x4 Center is a pure-play Jeep parts and accessories Internet retailer—which accounts for 98% of all sales—and is housed in a 32,000-sq.-ft. facility in Pompano Beach, Florida, with 70 employees.

8 Ways to Deal With Bad Online Reviews

Dealing with negative reviews and comments requires a detailed strategy to ensure that a thumbs-down from a customer does not impact the company, and its profits, forever.

SEMA Heritage: The Great California Street Rod Civil War

At the 1973 Street Rod Nationals (or so the story goes), rod builders Andy Brizio and Lil’ John Buttera got into a, shall we say, friendly discussion about which end of the Golden State produced the best street rods.

From the Editors: New eNews Format Coming!

Beginning next week (Thursday, June 26), a randomly selected portion of the SEMA eNews audience will receive the newsletter in a new format.

Why the Classic Hot-Rod Market Is Trending Now

Virtually synonymous with the earliest days of the automotive specialty-equipment industry, hot rodding never seems to grow old. In fact, the market segment has remained incredibly resilient, even in the face of the recently bumpy economy.

New Web Tools Make it Easier to Recruit Top Talent

Digital tools, such as social-media sniffers, mobilized career websites and video interviewing, have all received major upgrades in the past year, making it even easier for businesses to snag prime candidates.

SEMA Members Expand Export Connections in Middle East

Todd Lindblade, regional sales manager for Extang, based in Michigan, explained one of the reasons why his company and 41 other SEMA members recently spent a week in the United Arab Emirates (UAE) meeting with buyers from throughout the region.
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