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Combat Today's Hackers With These Virus Safeguards

Earlier this year, antivirus king Symantec sent shockwaves through the business community with the statement that antivirus software was “dead”—leaving businesses wondering, now what?

Retailer Spotlight—Never Enough Auto Accessories

From its inception, the automotive specialty-equipment industry has been built in large measure by enthusiasts who followed their passions. Brad Vlastuin fits that mold.

11 Mini Hot Rods With a Big Impact on Charity

Eleven of the nation’s premier custom car builders crafted miniature pinewood hot rods raced head to head this summer at the fifth annual Hot Rod Industry Alliance (HRIA) Pinewood Builder’s Challenge during the SEMA Installation Banquet & Gala Fundraiser.

Export Ease—Fitting Your Products to the World’s Best Sellers

What do a Toyota HiLux, a Ford Ranger T6, an UAZ Hunter and a Mitsubishi L200 have in common?

U.S. Representative Lamar Smith Visits Vintage Air

It’s said that necessity is the mother of invention. If you’ve ever been to San Antonio, Texas, in the summer, you know it’s not uncommon for the mercury to push the triple digits.

QR Code Marketing: Proven Tactics to Capture Today's Customers

Businesses with a significant demographic skewed toward “hipper,” generally younger tech users—people who like to stay on the edge of what’s happening digitally—should take a serious look at QR code marketing.

SEMA Heritage—Shelby American

Shelby American had a presence at the High Performance and Custom Equipment Trade Show at Dodger Stadium in 1967, the event that would go on to become the SEMA Show.

Media Highlights Industry's Leading Innovators

The message is clear: Automotive customization is thriving, and American-based businesses are at the forefront of product technology and innovation for the industry.

E-mail Marketing—Still the ROI Champion

While digital marketing seems to always have its own version of the “It Girl” each year, one thing has remained constant for 30 years: E-mail is still the new sexy.

New Web Tools to Measure Your Social Media Success

Businesses looking to evaluate the return on their efforts in web and social-media marketing can take heart: There are scores of analytical tools available that can precisely show them how well their campaigns are doing.

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