One of the proven methods to increasing the health of your firm is to diversify your customer base.
Benson Ford, son of Edsel and grandson of Henry Ford, posing behind the wheel of the sharp-edged Lincoln Futura show car for a publicity spin around Manhattan.
Not growing sales from an expanded online presence? Returns creeping up? Can’t find your own parts through search tools? Then it’s time to look at your product data!
SEMA relies on individuals from every industry segment to step forward and bring their own vision and initiative.
Ken Steele’s Solar Shade Truck & Car Paradise remains steadfastly brick-and-mortar in a day when online retailers are increasingly pressuring such business models.
Yahoo introduced a new app called Account Key that completely eliminates the need for an ID and password to access e-mail.
From the influence of Internet sales to the integration of new materials and advanced manufacturing processes, the tire and wheel industries remain in flux.
At its core, content marketing focuses on creative content that goes beyond the traditional sales messages commonly used by marketers.
SEMA News recently spoke with Nicky Fowler, vice president of fixed operations for Scoggin-Dickey Parts Center, about the parts store and the the company’s business philosophy.
Twenty-one SEMA-member companies recently traveled to Shanghai, China, to examine new opportunities presented by the growing base of consumers interested in vehicle customization.