At its core, content marketing focuses on creative content that goes beyond the traditional sales messages commonly used by marketers.
SEMA News recently spoke with Nicky Fowler, vice president of fixed operations for Scoggin-Dickey Parts Center, about the parts store and the the company’s business philosophy.
Twenty-one SEMA-member companies recently traveled to Shanghai, China, to examine new opportunities presented by the growing base of consumers interested in vehicle customization.
A silent auction was held for the rest of the Pinewood cars. Proceeds benefit the SEMA Cares children’s charities.
Here is a look at some of the new products from SEMA-member companies featured in the December 2015 issue of SEMA News.
The idea of an industry-owned product-information data repository, run like a utility company for the benefit of the industry, was a topic of discussion at SEMA for many years. Then, as web searches increasingly became a driving factor behind sales growth, the need for high-quality product data to power wholesale, retail and web-based business systems became more obvious. And the benefits to specialty parts manufacturers—improving speed to market and providing information capable of driving consumer purchase decisions—became “must-have” capabilities linked to success in the marketplace.
At the Los Angeles Auto Show, leading automotive manufacturers debuted new and updated models and announced recent sales results for an assembled throng of media.
The Product and Catalog Showcase helps members reach more customers specific to the specialty-equipment market.
The SEMA News video team was out in full force last week collecting video highlights from the 2015 SEMA Show.
The first High Performance and Custom Trade Show drew about 100 exhibitors to the drafty halls of Dodger Stadium in 1967.