The idea of an industry-owned product-information data repository, run like a utility company for the benefit of the industry, was a topic of discussion at SEMA for many years. Then, as web searches increasingly became a driving factor behind sales growth, the need for high-quality product data to power wholesale, retail and web-based business systems became more obvious. And the benefits to specialty parts manufacturers—improving speed to market and providing information capable of driving consumer purchase decisions—became “must-have” capabilities linked to success in the marketplace.
At the Los Angeles Auto Show, leading automotive manufacturers debuted new and updated models and announced recent sales results for an assembled throng of media.
The Product and Catalog Showcase helps members reach more customers specific to the specialty-equipment market.
The SEMA News video team was out in full force last week collecting video highlights from the 2015 SEMA Show.
The first High Performance and Custom Trade Show drew about 100 exhibitors to the drafty halls of Dodger Stadium in 1967.
Despite a Rolodex of high-profile clients and a warehouse full of vehicles he designed for some of the most iconic television and film projects, George Barris made one thing clear, “I’m a people guy.”
Headlining the return of Shell to the SEMA Show was the unveiling of the ’64 Shelby Cobra Coupe piloted to set 25 individual records during a Goodyear tire test in 1965 at the Bonneville Salt Flats.
Formula Drift, the leading international drifting organization, will conduct live drift demonstrations at the 2015 SEMA Ignited event, taking place Friday, November 6, 3:00 p.m.–10:00 p.m., at the Las Vegas Convention Center Gold Lot.
With the job market the best it’s been for job seekers in 15 years, digital-recruiting toolmakers are serving up even better solutions to ensure that companies can capture the best of the talent. The new tools come at an opportune time, given that the economy appears poised for continued healthy growth.
SEMA Show Director Tom Gattuso was initially drawn to event sales simply as a method to meet the automotive manufacturing people he’d eventually like to work for, but it wasn’t long until he realized that he preferred producing events and eventually worked his way into event management and direction. He’s now been doing it for 20 years, coming to SEMA in 2011 after working on new-car events for Auto Dealer Shows and then on off-road events for Advanstar Communications. He recently took a few minutes to talk about the 2015 SEMA Show.