The SEMA Garage recently had a special request to help design some accessories for a jolly guy with a tight deadline.
While increasing numbers of companies are moving to “native advertising,” the Federal Trade Commission (FTC) has warned, “watch your step.”
Additive manufacturing, better known as 3D printing, is a popular and increasingly applied technology in the automotive world. A meticulous, layer-by-layer process, 3D printing offers limitless options and cheaper solutions to manufacturers’ processes.
SEMA News had the cameras rolling to catch the industry in action at the 2016 SEMA Show.
It’s 1978, and then-SEMA President Leo Kagan is driving an antique car onto the floor of the SEMA Show in just its second year at the Las Vegas Convention Center. In the back seat of the car are Robert and Margie Petersen, who were instrumental in producing the very first SEMA Show back in 1967.
In what has become a highly anticipated September tradition, SEMA News is once again pleased to present the annual “35 Under 35” listing of rising industry talent. This marks the fifth anniversary of this special feature, and we think readers will agree that the young trendsetters profiled in the following pages once again prove that the future of the automotive specialty-equipment industry is in extremely capable hands.
Before breaking land-speed records, Craig Breedlove was a hot rodder, like many other young Southern Californians in the ‘50s.
Businesses are scoring more sales online by programming their websites to serve up custom marketing content based on who happens to be visiting them at any given time.
In an effort to counter intellectual property (IP) theft, President Obama signed into law a SEMA-supported bill that enables businesses to protect their trade secrets using federal law.
A couple of years ago, SEMA rolled out the SEMA Data Co-op (SDC) to help SEMA manufacturers and resellers market our industry’s cool products online. Through the SDC, members can easily keep up with a fast-moving marketing environment to get quicker, broader exposure for their products.