Before breaking land-speed records, Craig Breedlove was a hot rodder, like many other young Southern Californians in the ‘50s.
Businesses are scoring more sales online by programming their websites to serve up custom marketing content based on who happens to be visiting them at any given time.
In an effort to counter intellectual property (IP) theft, President Obama signed into law a SEMA-supported bill that enables businesses to protect their trade secrets using federal law.
A couple of years ago, SEMA rolled out the SEMA Data Co-op (SDC) to help SEMA manufacturers and resellers market our industry’s cool products online. Through the SDC, members can easily keep up with a fast-moving marketing environment to get quicker, broader exposure for their products.
Participating in SEMA’s Show publications is one of the most effective ways for companies to create buzz for Show participation and product debuts, both prior to and during the 2016 SEMA Show.
Four exhibitor deadlines will hit in the next five weeks, including the deadline to submit Feature Vehicle Display Applications for exhibitors planning to display a vehicle outside of the company’s booth.
Dot-O-Wols were considered “the latest in tire glamorizing” when Al Paloczy photographed them in the September 1959 issue of Car Craft magazine.
SEMA News recently spoke with representatives from the mobile electronics industry to see where the market is at present and where it's headed.
Nearly 40 SEMA-member companies held one-on-one meetings with pre-vetted buyers to establish new business and export opportunities.
The styling equipment, interior comfort and performance innovations in the hot-rod market are becoming more diverse and getting broader.