For years now, decades even, industry leaders at SEMA have undertaken initiatives to help reach and inspire the enthusiast, the semi-enthusiast and more than ever, the consumer who doesn’t yet identify as an enthusiast. The goal has been to introduce them to cool cars and trucks, the automotive lifestyle, and to spark the idea to use our industry’s great products. Together with our members’ own marketing efforts, we aim to help grow the specialty auto parts market.
Hot-rodding legends Mickey Thompson and Bill Burke hard at work in 1961.
If you ask someone who’s started a business, they’ll tell you at some point about the people who helped them along the way.
One of the proven methods to increasing the health of your firm is to diversify your customer base.
Benson Ford, son of Edsel and grandson of Henry Ford, posing behind the wheel of the sharp-edged Lincoln Futura show car for a publicity spin around Manhattan.
Not growing sales from an expanded online presence? Returns creeping up? Can’t find your own parts through search tools? Then it’s time to look at your product data!
SEMA relies on individuals from every industry segment to step forward and bring their own vision and initiative.
Ken Steele’s Solar Shade Truck & Car Paradise remains steadfastly brick-and-mortar in a day when online retailers are increasingly pressuring such business models.
Yahoo introduced a new app called Account Key that completely eliminates the need for an ID and password to access e-mail.
From the influence of Internet sales to the integration of new materials and advanced manufacturing processes, the tire and wheel industries remain in flux.