Earlier this year, antivirus king Symantec sent shockwaves through the business community with the statement that antivirus software was “dead”—leaving businesses wondering, now what?
From its inception, the automotive specialty-equipment industry has been built in large measure by enthusiasts who followed their passions. Brad Vlastuin fits that mold.
It’s said that necessity is the mother of invention. If you’ve ever been to San Antonio, Texas, in the summer, you know it’s not uncommon for the mercury to push the triple digits.
Eleven of the nation’s premier custom car builders crafted miniature pinewood hot rods raced head to head this summer at the fifth annual Hot Rod Industry Alliance (HRIA) Pinewood Builder’s Challenge during the SEMA Installation Banquet & Gala Fundraiser.
What do a Toyota HiLux, a Ford Ranger T6, an UAZ Hunter and a Mitsubishi L200 have in common?
Shelby American had a presence at the High Performance and Custom Equipment Trade Show at Dodger Stadium in 1967, the event that would go on to become the SEMA Show.
Businesses with a significant demographic skewed toward “hipper,” generally younger tech users—people who like to stay on the edge of what’s happening digitally—should take a serious look at QR code marketing.
While digital marketing seems to always have its own version of the “It Girl” each year, one thing has remained constant for 30 years: E-mail is still the new sexy.
The message is clear: Automotive customization is thriving, and American-based businesses are at the forefront of product technology and innovation for the industry.
Businesses looking to evaluate the return on their efforts in web and social-media marketing can take heart: There are scores of analytical tools available that can precisely show them how well their campaigns are doing.