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Best Practices: Finding the Right Advertising Agency

Building a brand, informing business partners and educating consumers are key factors in marketing a product successfully. Publicizing and promoting products for optimal sales throughout all forms of media is the business of advertising agencies. Finding the right one should be every manufacturer’s ultimate promotional goal.

SEMA Heritage: Hot Rod Magazine Championship Drags 1966

The third annual Hot Rod Magazine Championship Drags, held in June 1966, was a scorcher. On the track, that is. All the big names in drag racing came to Riverside loaded for bear: McEwen, Chrisman, Landy, Leal, Ongias, Swingle—and records tumbled.

2013 SEMA News Rate Card and Editorial Calendar Now Available; Preview March Issue

The 2013 SEMA News rate card and editorial calendar are now available. SEMA News is the monthly magazine published by SEMA that reaches more than 18,000 key automotive specialty-equipment businesses.

New Product Trends in the Wheel and Tire Industry

In the February 2013 issue of SEMA News, the latest trends and hottest products in the wheel and tire market will be on display.

Congresswoman Jackie Speier Supports SEMA Mustang Build at 2012 SEMA Show

U.S. Representative Jackie Speier (D-CA) took time from her busy election-year schedule to speak at the Performance Warehouse Association (PWA) breakfast and tour the 2012 SEMA Show.

SEMA Heritage 1953: First Corvette Hits the Road

It has been 60 years since the first Corvette rolled off its assembly line in Flint, Michigan.A month before that first Vette was built, a Belgian-born engineer named Zora Arkus-Duntov joined Chevrolet.

SEMA Heritage: Sal Fish, James Garner at the '68 Mexican 1000

It’s 1968, and Car Craft magazine publisher Sal Fish shakes hands with actor James Garner. Garner, in the helmet and goggles, sits in a Bill Stroppe-prepped Ford Bronco, ready to race in the second National Off Road Racing Association (NORRA) Mexican 1000.

Store Design and Fixture Ideas for Your Next Makeover

Like many retailers, you may have been tightening your belt against a sluggish economy for the last few years while striving to improve your social media and Internet marketing.

Tips for Optimizing YouTube Videos for Search Engines

While search-engine optimization on YouTube often comes off as modern-day mysticism best reserved for the high priests of the digerati, it’s actually fairly straightforward if you know what you’re doing.

Check Out the 2013 SEMA News Rate Card and Editorial Calendar

The 2013 SEMA News rate card and editorial calendar is now available. SEMA News is a monthly magazine published by SEMA that reaches more than 18,000 key automotive specialty-equipment businesses.
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