While digital marketing seems to always have its own version of the “It Girl” each year, one thing has remained constant for 30 years: E-mail is still the new sexy.
The message is clear: Automotive customization is thriving, and American-based businesses are at the forefront of product technology and innovation for the industry.
Businesses looking to evaluate the return on their efforts in web and social-media marketing can take heart: There are scores of analytical tools available that can precisely show them how well their campaigns are doing.
Entries for the popular “Vehicles of the Show” article in November's Show issue of SEMA News are now being accepted.
One of the best opportunities for exhibitors to build additional excitement and exposure for SEMA Show new-product debuts is to send press release materials to SEMA's publication department.
Getting the most out of your operations includes knowing how to protect the intellectual property rights of your company. Here is an informational guide to help you plan today and get the most out of your company’s IP.
Exhibitors have a valuable opportunity to generate excitement for their participation in the 2014 SEMA Show through the Online Media Center. As the Show gets closer, reporters routinely search for updates from SEMA Show exhibitors. News regarding new products, changes to signature lines, booth demonstrations, project-vehicle reveals and celebrity appearances are a few examples of the Show-related news circulating prior to the event.
There is no charge to submit a release, and the information will appear online for all reporters to access. In addition to outside media, SEMA’s own publications staff uses the news in...
Morris 4x4 Center is a pure-play Jeep parts and accessories Internet retailer—which accounts for 98% of all sales—and is housed in a 32,000-sq.-ft. facility in Pompano Beach, Florida, with 70 employees.
At the 1973 Street Rod Nationals (or so the story goes), rod builders Andy Brizio and Lil’ John Buttera got into a, shall we say, friendly discussion about which end of the Golden State produced the best street rods.
Dealing with negative reviews and comments requires a detailed strategy to ensure that a thumbs-down from a customer does not impact the company, and its profits, forever.