Buyers from 135 countries descended on Las Vegas to meet with exhibitors at the 2013 SEMA Show and take part in numerous international programs. In fact, 25% of all buyers at the 2013 SEMA Show were from beyond U.S. shores, which was good news for exhibitors seeking to broaden their customer bases.
While often ballyhooed as a panacea for the wide variety computing screen sizes company websites must accommodate, one-size-fits-all websites are actually a trade-off that often end up being more trouble than they’re worth.
Each year, SEMA recognizes four vehicle models that specialty-equipment manufacturers believe are the best platforms for accessorization and that showcase the year’s coolest products.
SEMA News annually turns to the leaders of the association’s councils and networks for the December issue to seek their views about how the industry is shaping up for the coming year. The chairs or chairs-elect of each group provide responses based on what their organizations and their companies are seeing within their marketplaces. Their responses provide helpful insights for businesses in every segment of the marketplace.
Many of the most famous names in the history of the automotive specialty-equipment industry started as family endeavors.
Getting products in front of potential customers is the lifeblood of marketing. Whether through straightforward advertising placed in pertinent outlets or through creative ventures handled by public relations (PR) agencies, getting the word out is key.
On October 2, 1964, Walt Arfons’ Wingfoot Express, with Tom Green at the wheel, earned a place in land-speed racing history by setting a new record of 413.20 mph, besting the previous 407.45 mark set the previous year by Craig Breedlove.
Dean Jeffries, custom car painter, striper and builder, died in his sleep in early May. He was 80 years old. Jeffries was among the most talented of the men who shaped car culture in the ’50s and ’60s, though his profile was somewhat lower than that of George Barris, Ed Roth or Ken “Von Dutch” Howard.
The SEMA Show Directory is one of the key resources that buyers use to locate exhibitors in the Las Vegas Hotel and the Las Vegas Convention Center.