Eleven of the nation’s premier custom car builders crafted miniature pinewood hot rods raced head to head this summer at the fifth annual Hot Rod Industry Alliance (HRIA) Pinewood Builder’s Challenge during the SEMA Installation Banquet & Gala Fundraiser.
What do a Toyota HiLux, a Ford Ranger T6, an UAZ Hunter and a Mitsubishi L200 have in common?
Shelby American had a presence at the High Performance and Custom Equipment Trade Show at Dodger Stadium in 1967, the event that would go on to become the SEMA Show.
Businesses with a significant demographic skewed toward “hipper,” generally younger tech users—people who like to stay on the edge of what’s happening digitally—should take a serious look at QR code marketing.
While digital marketing seems to always have its own version of the “It Girl” each year, one thing has remained constant for 30 years: E-mail is still the new sexy.
The message is clear: Automotive customization is thriving, and American-based businesses are at the forefront of product technology and innovation for the industry.
Businesses looking to evaluate the return on their efforts in web and social-media marketing can take heart: There are scores of analytical tools available that can precisely show them how well their campaigns are doing.
Entries for the popular “Vehicles of the Show” article in November's Show issue of SEMA News are now being accepted.
One of the best opportunities for exhibitors to build additional excitement and exposure for SEMA Show new-product debuts is to send press release materials to SEMA's publication department.
Getting the most out of your operations includes knowing how to protect the intellectual property rights of your company. Here is an informational guide to help you plan today and get the most out of your company’s IP.