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Coming Up in SEMA News’ October Issue

SEMA News is the monthly magazine published by SEMA that reaches more than 18,000 key automotive specialty-equipment businesses.

Car Care Pros Reformulate Their Approach to Modern Finishes

Anyone who has ever walked into a retail store knows that the number of car-care options available can be overwhelming, even to the most hardcore car guy.

Insuring Your Specialty Vehicle—The Basics and More

Whether they be OEM “dollar vehicles” or shop display cars, the aftermarket loves to promote itself through project builds and other collectible autos.

Examining Russia's Growing Specialty-Equipment Market

SEMA News recently traveled to Moscow to take a look at the center of the specialty-equipment market in the world’s largest country in terms of area (more than 6.6 million square miles).

Product Data Management: Easier Than You Think

Not too long ago, it took an expert in HTML to enable you to launch a website for your business. It was all very mysterious and was often communicated in a “trust us, you wouldn’t understand” manner.

Old-School Marketing Tool Now a Top Trend

Three new studies have unearthed a startling trend in online marketing: The traditional feature article—used for centuries to market brands in conventional media—is now the go-to digital marketing tool for 2013.

SEMA Heritage: Long-Haul Roadsters

The Hot Rod Power Tour is nearing its 20th birthday (this year’s running in June swings from Texas to North Carolina), but the roots of long-distance hot-rod hauling go back much further than that.

Top-Selling Accessory-Friendly Vehicles From Around the World

Thinking of trying to sell your product overseas but not sure where to start? Say you make a Jeep accessory that is a hot seller here in the United States and you want to know where else the Jeep is popular. SEMA can help. It has sales data for Jeep in more than two dozen countries. The same data is available for trucks and select car models.

Best Practices: Recruiting the Right Rep for Your Business

Let’s say you’ve launched a start-up company and are ready to sell your first line (or lines) of new product. Or perhaps you are a small to medium manufacturer looking to take sales to a whole new level. Or maybe you head the marketing department of a company in need of growing its sales force. In each case, you’re likely considering the ability of a manufacturer’s rep to help you reach your goals. If so, you won’t be the first who employed the services of an expert to gain entry to key markets and increase sales of established lines.

SEMA Heritage: Chevy Small-Block and Traco Engineering

It’s December 1967, and the men about to fire that Chevy small-block on the engine dyno are Jim Travers (right) and Frank Coon, founders of Traco Engineering. Commanding their attention is a Trans-Am race engine—possibly destined for one of Roger Penske’s Sunoco Z/28 Camaros—and Car Craft magazine’s Bob Swaim is chronicling “Traco’s magic touch” to see how the legendary engine builders squeeze more than 400 hp from “a basically stock 301ci engine with the Z/28 options.”
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