One of the best opportunities for exhibitors to build additional excitement and exposure for SEMA Show new-product debuts is to send press release materials to SEMA's publication department.
Getting the most out of your operations includes knowing how to protect the intellectual property rights of your company. Here is an informational guide to help you plan today and get the most out of your company’s IP.
Exhibitors have a valuable opportunity to generate excitement for their participation in the 2014 SEMA Show through the Online Media Center. As the Show gets closer, reporters routinely search for updates from SEMA Show exhibitors. News regarding new products, changes to signature lines, booth demonstrations, project-vehicle reveals and celebrity appearances are a few examples of the Show-related news circulating prior to the event.
There is no charge to submit a release, and the information will appear online for all reporters to access. In addition to outside media, SEMA’s own publications staff uses the news in...
Morris 4x4 Center is a pure-play Jeep parts and accessories Internet retailer—which accounts for 98% of all sales—and is housed in a 32,000-sq.-ft. facility in Pompano Beach, Florida, with 70 employees.
At the 1973 Street Rod Nationals (or so the story goes), rod builders Andy Brizio and Lil’ John Buttera got into a, shall we say, friendly discussion about which end of the Golden State produced the best street rods.
Dealing with negative reviews and comments requires a detailed strategy to ensure that a thumbs-down from a customer does not impact the company, and its profits, forever.
Beginning next week (Thursday, June 26), a randomly selected portion of the SEMA eNews audience will receive the newsletter in a new format.
Todd Lindblade, regional sales manager for Extang, based in Michigan, explained one of the reasons why his company and 41 other SEMA members recently spent a week in the United Arab Emirates (UAE) meeting with buyers from throughout the region.
Digital tools, such as social-media sniffers, mobilized career websites and video interviewing, have all received major upgrades in the past year, making it even easier for businesses to snag prime candidates.
Virtually synonymous with the earliest days of the automotive specialty-equipment industry, hot rodding never seems to grow old. In fact, the market segment has remained incredibly resilient, even in the face of the recently bumpy economy.