SEMA News

SEMA Ignited: Growing the Pie

Chris KerstingFor years now, decades even, industry leaders at SEMA have undertaken initiatives to help reach and inspire the enthusiast, the semi-enthusiast and more than ever, the consumer who doesn’t yet identify as an enthusiast. The goal has been to introduce them to cool cars and trucks, the automotive lifestyle, and to spark the idea to use our industry’s great products. Together with our members’ own marketing efforts, we aim to help grow the specialty auto parts market.

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