SEMA Mustang Build Powered by Women

SEMA Mustang Build Powered By Women

Ford Motor Co. and the Specialty Equipment Market Association (SEMA) teamed up to present the SEMA Mustang Build Powered by Women. Under the direction of the SEMA Businesswomen’s Network (SBN) and built entirely by SBN members, the project is designed to shine the light on women working in the automotive aftermarket and encourage more women to pursue careers in the industry. The vehicle will be auctioned with proceeds going towards the SEMA Memorial Scholarship Fund to help foster our next generation of industry leaders.

SEMA Mustang Build Powered by Women to Be Unveiled at SEMA Show Ford Booth

The SEMA Mustang Build Powered By Women, better known as “High Gear,”
will debut in the Ford Motor Co. booth, Tuesday, October 30, at 10:00
a.m.—the opening day of the 2012 SEMA Show
in Las Vegas. The ’13 Mustang GT made national headlines during the
summer when more than 40 women volunteered their time and expertise to
customize the vehicle in less than two months.

SBN Mustang Project Update: “High Gear” Gets Custom Paint Job and More

The SEMA Mustang Build Powered by Women has completed week three and
four of its eight-week build, and progress is beyond everyone’s wildest
expectations. For those of you just tuning in to this historical
project, Ford Motor Co. donated a ’13 Mustang GT to SEMA and the SEMA
Businesswomen’s Network (SBN), and the vehicle is being modified entirely by SBN

Thirty SEMA Member Companies Supply Products for the SEMA Mustang Build Powered by Women

The all-female vehicle customization project known as the SEMA Mustang Build
Powered by Women, featuring a 2013 Ford Mustang GT donated by Ford Motor
Company, is on target for the unveiling of winning design "High Gear" at this
year's SEMA Show on Tuesday, October 30, 2012. The customized vehicle, which
was built at Source Interlink Media's headquarters in El Segundo, CA, will be
auctioned on eBay immediately following the reveal with proceeds slated for the
SEMA Memorial Scholarship Foundation, an organization dedicated to fostering
the next generation of automotive aftermarket leaders and innovators.

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