SEMA Middle East Business Development Conference

2016 SEMA Middle East

SEMA Middle East Business ConferenceNearly 40 SEMA-member companies traveled together to the United Arab Emirates (UAE) as part of the fifth SEMA Middle East Business Development Program. The companies included manufacturers of engine performance, suspension, interior and exterior products and those whose products are used for racing, street performance and off-roading as well as for classic cars, restoration and hot rods. The group was in the Middle East learning about the local specialty-equipment market firsthand, tazweed-style (Arabic for customization).

The First International Measuring Session/SEMA Garage

The SEMA Middle East Business Program group visited this impressive, fully equipped shop, which focuses on Mustang upgrades.Learning About the Market While Building Business

Forty-one SEMA-member companies participated in the first-ever overseas-based SEMA Garage, which featured an all-day measuring session for vehicles popularly customized overseas but not sold in the United States. The event, held at the Custom Show Emirates based in Abu Dhabi, United Arab Emirates (UAE), was part of the four-day 2015 SEMA Middle East Program.

Overseas Markets: Take the Long View

Chris Kersting, SEMA President and CEO We think most SEMA members would agree that we’ve arrived at an interesting time for the automotive industry. Supply has outpaced demand for oil; the dollar is one of the stronger currencies internationally; and automotive manufacturing is in a growth mode.

That’s very different from 2009, when new-car sales were down, the dollar was weak and oil prices were $100 a barrel and climbing. SEMA members had to adapt, be innovative and efficient, and had to look for alternate sources of revenue. It also sparked some of our members to recognize significant opportunities in expanding to overseas markets.

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