SEMA provides programs and business solutions to help its members’ businesses grow and succeed. The association is made up of more than 6,000 member companies with varied services, products and niches but one thing in common: a passion for the automotive aftermarket industry. Many of the benefits of a SEMA membership are multifaceted and provide value for both manufacturers and retailers. However, the association recognizes the current-day challenges that brick-and-mortar businesses face and is actively seeking to help find solutions.
SEMA Member News
The Young Executives Network (YEN) has a full slate of meetings and networking opportunities on tap at the 2015 SEMA Show for both current and prospective members. YEN is open to employees of SEMA-member companies who are under the age of 40. The network provides the chance to meet with and learn from key influencers in the industry while also getting to know and mingle with industry peers from all areas of the automotive specialty-equipment market.
It’s been a busy year for the SEMA Businesswomen’s Network (SBN), and the group is very pleased to welcome its incoming select committee members. Taking the reins as chair is Erin Gilhuly of Toyota Motor Sales. The new chair-elect is Camee Edelbrock of ProMedia. Both have served on the select committee for a number of years and are excited to bring new programs to the membership.
The SEMA Manufacturers’ Representative Network (MRN) will host a collection of business-critical discussions moderated by industry experts exclusively for manufacturers’ representatives on Sunday, November 1, 3:30 p.m.–6:00 p.m., Las Vegas Convention Center, Upper North Hall, N256. The Rep Roundtable, powered by the MRN, will provide attendees with the opportunity to ask questions and receive practical solutions to real-world manufacturer rep opportunities and issues. The cost is $25 for SEMA members and $35 for non-members.
Welcome to the new Emerging Trends and Technology Network (ETTN), an organization where engineers, programmers, designers and those affected by the fast pace of ever-changing automotive technology can come together as a community. The mission of ETTN is to “identify, understand and communicate emerging trends and technologies to help members improve.” There is a real need within SEMA for individuals to understand and be prepared for upcoming changes to the industry, most of which are based on technological advancements.
A common interest exists between the Tire Industry Association (TIA) and the SEMA Wheel & Tire Council (WTC). That commonality is fully expressed each year in the South Hall of the Las Vegas Convention Center (LVCC), when the hall serves as the temporary home to the Global Tire Expo and the Wheels & Accessories section of the SEMA Show. In addition to the resources available on the Show floor, TIA and WTC have collaborated to present a joint educational seminar entitled “Aftermarket Wheels and Tires—Right Sale, Right Fit.” The seminar will be held on Wednesday, November 4, 10:00 a.m.–11:00 a.m., in LVCC room N252.
Independent automobile dealerships have a new resource to help them connect with restylers and aftermarket accessory manufacturers. To help dealers understand the restyling industry, the SEMA Professional Restylers Organization (PRO) collaborated with the National Independent Automobile Dealers Association (NIADA) to produce videos that expose its membership of more than 17,000 independent dealerships to the incredible diversity of products and services available through the aftermarket.
Motorsports slows down by November, but members of the Motorsports Parts Manufacturers Council (MPMC) will be just hitting their stride. They’ll be exhibiting at the SEMA Show then hitting the Performance Racing Industry show in Indianapolis December 10–12, and 100 lucky members will follow up by participating in the Media Trade Conference January 26–28, 2016, in Santa Ana, California.
For more than 25 years, volunteers in the light-truck accessory industry have given their time and expertise to the organization that would become SEMA’s Light Truck Accessory Alliance (LTAA). Over the years, members have created a variety of valuable benefits and tools for their peers in the industry to use to strengthen their businesses, hone their skills and grow their knowledge base. Current programs, such as the LTAA Media Preview, relationships with the SEMA vehicle technology department and retailer relations initiatives would not exist if passionate industry professionals didn’t step up, volunteer and get things done.
The shared Hot Rod Industry Alliance (HRIA) and Automotive Restoration Market Association (ARMO) booth at the SEMA Show is sometimes referred to as Central Park because it’s a gathering point, but it also serves to showcase the entries in the annual HRIA Builders Challenge. Hot-rod builders (and now manufacturers) spend hours creating pinewood drag race cars that compete and then are auctioned off Wednesday night, November 4, at the HRIA reception.