SEMA History

ETTN Networking Event

Please join us for the inaugural ETTN Networking Event at the 2015 SEMA Show. Focused on building community amongst automotive specialty-equipment engineers, product developers and industrial designers, the event will feature special dignitaries to help facilitate conversation on emerging industry technology and trends.

Gone Jeepin’

In the summer of 1957, Petersen photographer Bob D’Olivo rode with a convoy of 251 Jeeps as it crossed Northern California’s infamous Rubicon Trail for what was then the fifth Jeeper’s Jamboree. As it still does today, the ’57 Jamboree convened in Georgetown, a small mining town in the foothills of the Sierra Nevada Mountains.

Turbo Buick Pioneer

In 1981, Hot Rod magazine Executive Editor C.J. Baker wrote an in-depth profile of Junior Johnson’s No. 11 “Mountain Dew” Buick Regal, in which Darrell Waltrip won the NASCAR championship that year. This photo opened that story in the November 1981 issue. Johnson is leaning on the race car; the other man in the photo is Gale Banks, posed with a turbocharged V6 engine he built for the Hot Rod project car behind him.

The California Kid

It isn’t often you can capture this many iconic figures in one candid photograph, but that’s exactly what Petersen Publishing photographer Pat Brollier managed to do on a June day in 1974.At left is actor Martin Sheen, next to him is Pete Chapouris, and behind them is Chapouris’ trend-setting ’34 Ford three-window coupe.

On the Fly

When Petersen Publishing Company photographer Eric Rickman took this photo in October 1958, Paul Schiefer’s involvement in developing a safe, “slipper” clutch for drag racers was still a decade away. So was the honor of being the very first inductee into SEMA’s Hall of Fame.


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