Manufacturer's reps know that information sells parts. Tell a retailer or jobber the benefits and details of a manufacturer's product line, and you're halfway to an order.
SEMA Education Program
Consumers are increasingly changing the way they shop, adopting new
technologies to help them learn about and purchase the products in which
they are interested. Today’s unique economy is increasingly affecting
business decisions and outcomes. Staying ahead of these trends and
recognizing the opportunities they provide as well as the challenges
they pose are key to business success.