SEMA Education Institute (SEI)
In the coming year, aftermarket businesspeople are liable to find high profit margins in the automotive electronics segment—particularly car audio and connectivity products, such as smartphones.
As the 2015 SEMA Show draws closer, it’s time to start digging into the educational offerings available.
This summer, SEMA Education will launch a new resource to help members address their concerns about the future of the industry.
Manufacturer's reps know that information sells parts. Tell a retailer or jobber the benefits and details of a manufacturer's product line, and you're halfway to an order.
Veteran reporter Larry Edsall will offers tips on how to effectively work with media during the SEMA webinar, June 12, 2014, at 10:00 a.m. (PDT).