The SEMA Data Co-op (SDC) team will be out in full force during Show week to offer free data-management consultations in booth #20579.
SEMA Data Co-op (SDC)
The show season rush is officially on, with only about 60 days left before many of us will meet at that grand industry gathering in Las Vegas—the SEMA Show! And nowhere are there more opportunities to bring new products to market, meet with massive numbers of customers and jockey for market position and success in the upcoming selling season.
New SEMA Data Co-op tools available to suppliers feature simplified product templates and seamless data exchange.
In less than five years since it was conceived, the SDC has grown to be the largest openly accessible product database in the industry.
In the grand scheme of things, the automotive specialty parts and accessories business is relatively new compared to the replacement-parts side of the business, which has been serving up repair parts as long as there have been automobiles. In that extra 50 years or so, the replacement segment set new standards in business processes, inventory management, manufacturing and cataloging that specialty-parts businesses had to catch up on. So it’s only natural that what might be a tried-and-true process for the replacement folks could feel like something new to us. Right?
If there is one thing that the automotive specialty-equipment industry is really good at, it’s the creation and development of new parts and accessories to keep America’s love affair with the automobile alive and well. In thinking about that process, I’m sure we can all agree that the successful conceptualization, design, marketing and sale of these new products is not a one-department job, much less a one-person job.
The SEMA Data Co-op has become “data central” for hundreds of specialty parts brands, representing millions of part numbers, and tens of millions of vehicle applications. This directory is designed to guide data users to brands that have successfully undertaken the challenge to manage their product data, and to continue to expand reference as more brands are added to the SDC repository.
Join friends and colleagues for the 2016 SEMA Installation Gala, an evening dedicated to the specialty-equipment industry’s pioneers and dedicated volunteers and honoring the 2016 SEMA Hall of Fame honorees as well as the association’s incoming and outgoing Board members.
Poor-quality or incomplete data will send web customers away in a matter of seconds, wasting your effort and money when the deal can’t be closed.
Ask any retailer that is trying to grow its business online what it needs most from a product supplier, and the topic of rich product data will be at the top of the list.