SEMA Data Co-op (SDC)

Yes, It's Still About the Data

SDC LogoWhen I was first introduced to the magical, nerdy, technical world of product-data management, the newly minted Automotive Aftermarket Industry Association data standards were just gaining traction. The biggest players on the replacement-parts side of the business were diving in, and the SEMA market was barely interested. But thanks to a dedicated group of volunteers, the seeds of data management were planted, and now, nearly 20 years later, momentum is building and hundreds of SEMA companies are embracing their data-management obligations.

Directory of Data Innovators

SDC LogoThe SEMA Data Co-op has become “data central” for hundreds of specialty parts brands, representing millions of part numbers, and tens of millions of vehicle applications. This directory is designed to guide data users to brands that have successfully undertaken the challenge to manage their product data, and to continue to expand reference as more brands are added to the SDC repository.

Taking a Play From the Replacement-Parts Side of the Business

SDC LogoIn the grand scheme of things, the automotive specialty parts and accessories business is relatively new compared to the replacement-parts side of the business, which has been serving up repair parts as long as there have been automobiles. In that extra 50 years or so, the replacement segment set new standards in business processes, inventory management, manufacturing and cataloging that specialty-parts businesses had to catch up on. So it’s only natural that what might be a tried-and-true process for the replacement folks could feel like something new to us. Right?

Growing Sales With Effective Product Data Management is a Team Effort!

SDCIf there is one thing that the automotive specialty-equipment industry is really good at, it’s the creation and development of new parts and accessories to keep America’s love affair with the automobile alive and well. In thinking about that process, I’m sure we can all agree that the successful conceptualization, design, marketing and sale of these new products is not a one-department job, much less a one-person job.

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