SEMA Data Co-op (SDC)
Are you a manufacturer trying to understand data management? Are your customers demanding product data to power their internal business systems and websites? Are you a reseller in need of a steady, affordable supply of data from all your important brands?
Top Five Reasons to Get Started Now!
Business is changing. And for those of us who have been in the industry for 20, 25, 30 years or more, it just feels different than it used to. I was talking to an old friend the other day who runs a specialty performance company, and he said, “You know, it just seems like nobody talks to each other on the phone anymore.” Yep, e-mail has changed the way we do business. The same sentiment can be heard in brick-and-mortar stores across the country in the form of, “You know, people don’t come into the store like they used to.”
Yep, the Internet has changed the way we do business as well. So what’s the common thread that is replacing the long-standing virtues of face-to-face business, customer relationships and loyalty? If you ask me, it’s technology.
Good, clean product data is important on every level of the supply chain. Accurate data ensures that everyone in the chain can do their job and that the consumer gets the best product possible. The challenge comes in the variance of formats that are used by different companies to organize and store their own product data.
Manufacturer's reps know that information sells parts. Tell a retailer or jobber the benefits and details of a manufacturer’s product line, and you’re halfway to an order. And that’s why reps should ensure that they take the time to learn about the latest and most important industry information tool: the SEMA Data Co-op (SDC).