SEMA Data Co-op (SDC)

Product Data: Fuel for the Retail Sales Machine, Revisited

SDC LogoThis month marks my final article as CEO of the SEMA Data Co-op (SDC) before I hand over the operational reins to Craig Schmutzler, vice president of operations, who will be the driving force behind the SDC moving forward. Working with Jim Graven, senior director of membership, and Stephanie Jones, director of e-business, and with oversight from Mike Spagnola, vice president of OEM and product development programs, Schmutzler will guide our very capable team to even greater success. They are all here to serve you, our members, and I encourage you to follow their lead as they continue to expand the scope and capabilities of the SDC.

Teach a Man to Fish

SDC Logo“Give a man a fish and you feed him for a day; teach a man to fish, and you feed him for a lifetime.” We’ve all heard that famous quote, and many of us have used it when trying to impress upon people the value of learning how to do something themselves rather than relying on someone else to do it for them. Credited as far back as the 12th century, this simple but elegant phrase has endless applications, including many in our daily business activities.

Directory of Data Innovators

The SEMA Data Co-op has become “data central” for hundreds of specialty parts brands, representing millions of part numbers, and tens of millions of vehicle applications. This directory is designed to guide data users to brands that have successfully undertaken the challenge to manage their product data, and to continue to expand reference as more brands are added to the SDC repository.

Grow Sales and Support Your Industry With the SDC

SDC Logo

The evolution of product data management in the automotive specialty-parts industry has been a journey filled with change. From the earliest pioneering efforts by leading retailers and WDs to the proliferation of solutions available today, the quest for the truth has created substantial confusion and misinformation. I hope to clear up some of that here. Let’s begin with what the SEMA Data Co-op (SDC) has set out to accomplish.

SEMA Data Co-op Releases Streamlined Data Management Tools

SEMA Data Co-opNew tools are now available to suppliers in the SEMA Data Co-op (SDC). The new tools, which simplify the data-loading process while supporting the SDC’s top-rated score-carding process, allow suppliers to submit data in all the popular formats, convert and validate the data to industry standards, and store it in an ACES- and PIES-compliant repository with little or no manual intervention.


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