I had an interesting conversation with a colleague about how we each shop for items to meet our household, hobby and gifting needs. As someone who has made a living in both wholesale distribution and e-commerce, I find myself especially tuned in to what drives consumers to behave the way they do, so I was particularly interested in what my friend had to say.
SEMA Data Co-op (SDC)
Not growing sales from an expanded online presence? Returns creeping up? Can’t find your own parts through search tools? Then it’s time to look at your product data!
As the staff at the SEMA Data Co-op (SDC) works each day with newly onboarded suppliers and coaches good data habits to existing members, a common and disturbing theme continues to appear in our quest to build the definitive data repository for the specialty parts marketplace. That theme is the lack of understanding of the difference between data completeness and data quality.
An often quoted “statistic” from a study by Forrester’s Dr. James McQuivey claims that one minute of video is worth 1.8 million words. While more anecdotal than fact, it does cause us to respect the powerful impact that videos are having in today’s marketing.
The SEMA Data Co-op (SDC) reached a new membership milestone, with more than 1,200 member companies participating in the industry’s premier data repository specifically designed for the automotive aftermarket and specialty equipment industry.
An often quoted “statistic” from a study by Forrester’s Dr. James McQuivey claims that one minute of video is worth 1.8 million words. While more anecdotal than fact, it does cause us to respect the powerful impact that videos are having in today’s marketing. YouTube is often referred to as the second-largest search engine, bested only by Google, and it’s clearly a go-to resource not only for entertainment, but also for information.
The SEMA Data Co-op has become “data central” for hundreds of specialty parts brands, representing millions of part numbers, and tens of millions of vehicle applications. This directory is designed to guide data users to brands that have successfully undertaken the challenge to manage their product data, and to continue to expand reference as more brands are added to the SDC repository.
Since inception in 2012, more than 400 product brands representing more than four million parts have joined what is now the industry’s largest automotive specialty parts product data repository, the SEMA Data Co-op (SDC). Designed to enable any company, no matter how small or large, to effectively manage and distribute its product data at the lowest possible cost, the SDC’s expert staff is at the ready to turn your company into a lean, mean, data-management machine!
Information is the key to sales. Automotive parts resellers—distributors, retailers and e-commerce dealers—need accurate information about product attributes such as weights and measures, descriptions, current pricing, UPC codes and more in order to power their lookup tools and point-of-sale systems. The SEMA Data Co-op (SDC) was created as a product-data repository to supply that information and more to the automotive specialty parts marketplace.
The number of specialty-equipment businesses discovering and leveraging quality product data as a tool for increasing sales is on the rise, with hundreds of companies investing time and connecting with the SEMA Data Co-op (SDC) during the 2015 SEMA Show.