SEMA Data Co-op (SDC)

Can't Never Did Nothing

SDCI cannot begin to count how many times I heard this phrase when I was growing up. My dad was a mechanic who worked incredibly hard for every dollar he earned. He always smelled like a garage (not a bad thing) and frequently had to work on his own car or home after a long day of work or over a well-deserved weekend.

Directory of Data Innovators

SDCThe SEMA Data Co-op has become “data central” for hundreds of specialty parts brands, representing millions of part numbers, and tens of millions of vehicle applications. This directory is designed to guide data users to brands that have successfully undertaken the challenge to manage their product data, and to continue to expand reference as more brands are added to the SDC repository.

How Many Words Is a Picture Really Worth?

SDC LogoWe have all heard the phrase time and time again: “A picture is worth a thousand words.” Really? Is it? In the product data business, we understand that buying decisions are based on product presentation. While it is important to ensure that descriptions are complete and features and benefits are clear, we certainly understand that there is something to the old adage that a picture is worth a thousand words.

Staying the Course

Craig SchmutzlerIt is an interesting fact that articles in the world of print must be written a couple of months in advance of publication. While writing this for the April edition of SEMA News, I sit at my desk, during the first week of January, pondering what is in store for the SEMA Data Co-op (SDC) and its members in 2017. As I step into my new role and shoulder new responsibilities, I feel compelled to share our collective vision for the SDC and our commitment to its members.

Directory of Data Innovators

The SEMA Data Co-op has become “data central” for hundreds of specialty parts brands, representing millions of part numbers, and tens of millions of vehicle applications. This directory is designed to guide data users to brands that have successfully undertaken the challenge to manage their product data, and to continue to expand reference as more brands are added to the SDC repository.

Speaking of Data

Jon WylyJon Wyly was named chief executive officer of the then newly formed SEMA Data Cooperative (SDC) in March 2012. Now, with a career in the specialty parts marketplace spanning more than 35 years, Wyly is retiring from the SDC as of April 1.

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