Diamond Bar, CA (August 17, 2016) – New, improved tools are now available to suppliers in the SEMA Data Co-op (SDC), the automotive aftermarket’s premiere data management repository. The new tools, which simplify the data loading process while supporting the SDC’s top-rated score carding process, allow suppliers to submit data in all the popular formats, convert and validate the data to industry standards, and store it in an ACES- and PIES-compliant repository with little or no manual intervention.
SEMA Data Co-op
Global Trade Item Numbers (GTIN), barcodes, Universal Product Codes (UPC): We’ve all seen the funky little scanable block on various products for many years now. In fact, the first product sold bearing a UPC was a single pack of gum in June of 1974. Today, virtually every brand-name product that is sold through multiple merchants is likely to have a UPC on its packaging.
The SEMA Data Co-op has become “data central” for hundreds of specialty parts brands, representing millions of part numbers, and tens of millions of vehicle applications.
Companies with limited resources for a professional photographer or studio can still achieve their goals with a little know-how and a few cost-effective alternatives.
SEMA Search provides access to the SEMA Data Co-op’s database of information to deliver precise product information for specific part requests.
The idea of an industry-owned product-information data repository, run like a utility company for the benefit of the industry, was a topic of discussion at SEMA for many years. Then, as web searches increasingly became a driving factor behind sales growth, the need for high-quality product data to power wholesale, retail and web-based business systems became more obvious. And the benefits to specialty parts manufacturers—improving speed to market and providing information capable of driving consumer purchase decisions—became “must-have” capabilities linked to success in the marketplace.
The SEMA Data Co-op has become “data central” for hundreds of specialty parts brands, representing millions of part numbers, and tens of millions of vehicle applications. This directory is designed to guide data users to brands that have successfully undertaken the challenge to manage their product data, and to continue to expand reference as more brands are added to the SDC repository.
As 2015 rapidly comes to a close, most of us are busy preparing for the SEMA Show and getting next year’s budgets in order. If you are not yet working with the SEMA Data Co-op (SDC) to take total management control and ownership of your product data, now is a perfect time to plan for engagement in 2016, just in time for the spring selling season. And remember, the SDC doesn’t charge any initial onboarding or setup fees. In fact, you don’t pay anything until your data is ready to distribute, so you can start the process today and not affect your calendar 2015 budget.
Believe it or not, one of the most common excuses for business people to put off change is to simply declare, “We’re too busy.” Too busy to hire more help, too busy to evaluate internal systems, too busy to change a simple process that will pay for itself many times over.
If you are part of the “too busy” crowd, it’s time to stop and take a breath. Spend some time looking around the company, listen to feedback from the folks who are actually doing the work, then take some sort of positive step forward to implement bits of efficiency, no matter how small.
The Manufacturers’ Representative Network (MRN) has continued to collaborate with the SEMA Data Co-op (SDC) to provide valuable and user-friendly benefits to reps. Over the past few months, several exciting projects have received attention. Here is an update for MRN members.