It used to be that you had only a couple of choices when it came to shopping: You could drive to the store, or you could order out of a catalog. Today, catalogs hardly exist, and only 60% of automotive specialty-equipment sales occur inside a store. Online sales continue to grow as a percentage of overall aftermarket parts purchases and will surpass other channels within a relatively short period. Manufacturers need to understand consumer purchase behaviors to fully grasp the importance of a robust e-commerce presence.
SEMA Data Co-op
The SEMA Data Co-op (SDC) team will be out in full force during Show week to offer free data-management consultations in booth #20679.
Last month, I mentioned the SEMA Data Co-op’s (SDC) “If it ain’t broke, fix it anyway” philosophy. This month, I would like to expand on that a bit.
As we monitor, measure and guide our progress here at SEMA, we have developed data points that help us understand how well our member-benefit programs are working. Many times, those signals can vary, but data points can align and crystallize on occasion, making what was cloudy suddenly obvious.
Diamond Bar, CA (August 17, 2016) – New, improved tools are now available to suppliers in the SEMA Data Co-op (SDC), the automotive aftermarket’s premiere data management repository. The new tools, which simplify the data loading process while supporting the SDC’s top-rated score carding process, allow suppliers to submit data in all the popular formats, convert and validate the data to industry standards, and store it in an ACES- and PIES-compliant repository with little or no manual intervention.
Global Trade Item Numbers (GTIN), barcodes, Universal Product Codes (UPC): We’ve all seen the funky little scanable block on various products for many years now. In fact, the first product sold bearing a UPC was a single pack of gum in June of 1974. Today, virtually every brand-name product that is sold through multiple merchants is likely to have a UPC on its packaging.
The SEMA Data Co-op has become “data central” for hundreds of specialty parts brands, representing millions of part numbers, and tens of millions of vehicle applications.
Companies with limited resources for a professional photographer or studio can still achieve their goals with a little know-how and a few cost-effective alternatives.
SEMA Search provides access to the SEMA Data Co-op’s database of information to deliver precise product information for specific part requests.
The idea of an industry-owned product-information data repository, run like a utility company for the benefit of the industry, was a topic of discussion at SEMA for many years. Then, as web searches increasingly became a driving factor behind sales growth, the need for high-quality product data to power wholesale, retail and web-based business systems became more obvious. And the benefits to specialty parts manufacturers—improving speed to market and providing information capable of driving consumer purchase decisions—became “must-have” capabilities linked to success in the marketplace.