SEMA Cares

Rugged Ridge/SEMA Cares Jeep Auctions for $85,000

Charities and Student Builders Benefit From an Exciting SEMA Garage Project

The ’15 Omix-ADA Jeep Wrangler JK Sport featured at this past November’s SEMA Show has sold for $85,000 to benefit SEMA Cares charities. The sale came on the Barrett-Jackson auction block on Wednesday, January 16, in Scottsdale, Arizona. Known as the Rugged Ridge/SEMA Cares Jeep, the upfitted, dirt-ready vehicle was originally procured with funds from a 2013 Omix-ADA donation and contained a total of $30,000 in aftermarket parts and accessories from other donor companies, including Falken Tire, Super Chips, Rugged Ridge and Kicker. It was also clad in custom paint by Theresa Contreras from LGE-CTS Motorsports. Perhaps most notably, however, it was customized through a collaboration with the Alex Xydias Center (AXC) for Automotive Arts, in which a team of AXC students modified the standard four-door JK at the new SEMA Garage facility in Diamond Bar, California. All of the proceeds from the Jeep’s auction will go to benefit Childhelp America and Victory Junction.

Designing Mini Pinewood Hot Rods

The hot rods took to the track to benefit two children’s charities just before the banquet started. The cars were then autographed by the builders and displayed in the HRIA booth at the 2014 SEMA Show.Builders Race Their Creations on the Dragstrip to Raise Money for SEMA Cares Charities

Eleven of the nation’s premier custom-car builders crafted miniature pinewood hot rods that raced head to head this past summer at the fifth-annual Hot Rod Industry Alliance (HRIA) Pinewood Builder’s Challenge during SEMA’s Installation Banquet & Gala Fundraiser, which was held July 18, at the Sheraton Fairplex Hotel & Conference Center in Pomona, California. The hot rods took to the track to benefit two children’s charities just before the banquet started. The cars were then autographed by the builders and displayed in the HRIA booth at the 2014 SEMA Show.

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