U.S. Specialty-Equipment Companies Visit an Emerging MarketTwenty-two SEMA-member companies recently traveled to China for the 2013 SEMA China Business Development Conference. The program included a briefing by U.S. government officials, a visit to specialty-equipment shops, an evening at the Great Hall of the People (which serves as the seat of the Chinese parliament) and exhibiting at the China International Auto Parts Expo (CIAPE). About two-thirds of the delegation had participated in previous SEMA overseas business-development programs to China and/or the Middle East, while this was the first time participating in an overseas SEMA event for a third of the companies and the first time exploring this market of 1.3 billion people.
SEMA News—December 2013
The Promise of China
U.S. Specialty-Equipment Companies Visit an Emerging Market
U.S. Manufacturers: Sell your products in China, the world's largest emerging automotive market.
U.S. Manufacturers: Sell Your Products in China, the World's Largest Emerging Automotive Market
The 2012 SEMA China Business Development Tour allows participants to gain insight into the growing specialty market for the 1.3 billion Chinese consumers. Through networking opportunities with retailers and wholesalers in both Shanghai and Beijing, participants will learn what products sell, what products are in demand, and for which applications.
Distributors and retailers from throughout China gathered in Beijing to
meet with 21 SEMA-member companies that were participating in the first
SEMA China Business Development Conference. The hotel-based program
held in Beijing in September was built around a series of one-on-one
meetings with pre-selected Chinese buyers who traveled to the event
from cities throughout China, including Beijing, Shanghai, Ha’erbin in
the far north, Guangzhou in the south and Hubei in the center of the
The allure of China is undeniable. Its rising incomes, growing middle
class and fast-growing vehicle market all frequently make the news in
the United States. Not all the news out of China is positive, however.
Almost weekly, there are stories about counterfeit goods with ties to
China. Counterfeit goods cost companies in the United States billions
of dollars a year. There is no denying that intellectual property
rights (IPR) protection is a problem for companies doing business in
China, be it sourcing products there or selling in the market.
On October 1, 2008, the Chinese national government approved the legal
installation and marketing of 506 automotive parts and accessories.
On October 1, 2008, the Chinese national government approved the legal installation and marketing of 506 automotive parts and accessories. The list of deregulated products is extensive, covering exterior and body accessories from body decals to spoilers, and interior accessories from cup holders to window shades. It includes emissions products, electrical and electronic products, drivetrain and brake products. The list also covers publications and car-care products.