SEMA Education Institute


Today’s business environment is changing quickly. Training and information are essential to a company’s success. Realizing this several years ago, the SEMA Board of Directors created the SEMA Education Institute (SEI) as a strategic commitment to meet the industry’s need for personal training and professional development.

Create Customers for Life: Secrets of a Company Doing $8 Billion Annually

Customer service is not a strategy; it is a way of life, whether business is up or down. The customer and how you take care of that customer will ultimately determine whether or not your business will succeed, according to Robert Spector, best-selling author and international speaker best known for his book The Nordstrom Way to Customer Service Excellence. His latest book is called The Mom & Pop Store: How the Unsung Heroes of the American Economy are Surviving and Thriving.

SEMA Education Institute Offers Automotive Specialty Equipment Industry Top-Notch Business, Sales and Product Training Programs

To continue helping its members maximize business results, SEMA has launched a new state-of-the-art online learning center, the SEMA Education Institute (SEI), that will deliver first-class training and education programs of all types to the specialty-equipment industry


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