500+ million people all around the world are actively using Facebook to stay connected and grow their relationships. 50% of active users log on to Facebook in any given day spending over 700 BILLION minutes per month on the social network---more than any other website in the world!
customized vehicle, better known as the WD-40/SEMA Cares Mustang, helped raise
more than $200,000 for two children's charities, Childhelp and Victory Junction
The Specialty Equipment Market Association (SEMA) and its Automotive Restoration Market Organization (ARMO) and Hot Rod Industry Alliance (HRIA) Councils announced July 8, 2011 as “Collector Car Appreciation Day.” The date marks the second commemoration in what will become an annual event to raise awareness of the vital role automotive restoration and collection plays in American society. SEMA and its councils are now working to secure a Congressional resolution to recognize the day’s significance.
A dedicated Aftermarket Zone and a rare presentation from the Specialty
Equipment Market Association (SEMA) will provide attendees at the 2011
National Automobile Dealers Association (NADA) Convention & Expo
with a chance to discover how relevant and profitable the aftermarket
can be for new-car and -truck dealerships.
Several weeks ago, SEMA requested that the U.S. Environmental Protection Agency (EPA) suspend its partial waiver to permit the sale of gasoline containing 15 percent ethanol (E15) for model year 2007 and newer vehicles.
SEMA, the Specialty Equipment Market Association, is now accepting nominations for its Hall of Fame. Created in 1969, the SEMA Hall of Fame is the most prestigious award presented to an individual by the association. It is designed to honor outstanding persons in the industry who have enhanced the stature of, or significantly contributed to, the industry and/or association's growth.
Social media is not a fad. It has changed the way businesses engage their customers and potential customers. It has become vital to build and protect your brand as well as generate leads and sales. One challenge is staying knowledgeable on vital and emerging trends.
True Story: Sales reps call the first 10 of the 100+ leads marketing collects from an event; nine voicemails are left, no calls returned…and the sales reps move on.
John Stewart has
joined SEMA as editorial director. In this role, he will supervise the monthly SEMA
News magazine, the Show publications and SEMA eNews. His
responsibilities include managing the SEMA News staff and collaborating
with SEMA executive staff to promote and effectively communicate the
association's news with members, while also serving as a voice for SEMA member
Students preparing for careers in the automotive industry may be
eligible to receive financial awards ranging from $1,000-$4,000 through
the 2011 SEMA Memorial Scholarship Fund (SMSF). The scholarship
application, which is due April 1, 2011 and requires college
transcripts and letters of recommendation, is now available at