Nate Shelton of B&M Automotive Group has been elected chairman-elect of the Specialty Equipment Market Association (SEMA) and will join five newly elected Board members to help lead the association in the 2011–2012 term. Shelton will fill the position that was held for the past two years by Scooter Brothers of Comp Performance Group. Brothers begins serving his role as Chairman at the association’s summer board meeting in July. The newly elected Board volunteers include Tim Martin of K&N Engineering; Steve Wolcott of ProMedia LLC; Jim Chick of Bestop Inc.; J.R. Moore of Performance Warehouse; and Greg Adler of Transamerican Auto Parts.
Upgrades to the 2011 SEMA Show New Products Showcase will result in a bigger
and more comprehensive display, with a component for "Featured Products,"
greater product promotion through both traditional and social media outlets,
and a new, larger area in the upper level of South Hall. Along with other
aspects of the 2011 SEMA Show, the Showcase also will be referred to and themed
as "Ideas Alive." The concept references the SEMA Show's history and ability to
bring ideas for new products to life.
With hundreds of SEMA Show exhibitors offering products for the powersports
market, SEMA Show organizers are expanding the Powersports & Utility
Vehicle section of the 2011 event. Through manufacturer kiosks that will be
placed in the Powersports & Utility Vehicle section, exhibitors with booths
in one of the Show's 11 other sections will be able to increase awareness,
market their products and effectively reach powersports buyers in the most
logical and appropriate area of the Show.
New product innovation is essential to the survival and competitiveness of your company. In a rapidly changing marketplace, getting new products to market quickly is crucial. Is your company using the latest tools and technology to keep R&D efficient and cost-effective?
Hundreds of leaders and professionals from the SEMA industry will gather to
honor noteworthy icons and volunteers during the 2011 SEMA Installation Banquet
& Gala Fundraiser on Friday, July 29, at the Renaissance Hotel in Long
Beach, California. The annual event serves as the industry's premier
celebration where newly elected Board of Directors are sworn in and SEMA Hall
of Fame inductees are introduced for the first time.
This award has been established to honor a person for his outstanding contribution to the industry during the past twelve (12) months corresponding with the SEMA fiscal year, July 1, 2014 through June 30, 2015.
Email gives you the opportunity to reach a large, targeted group of customers and prospects at a relatively low cost. It delivers the highest ROI of all direct marketing channels. When done right, email can be an extremely effective marketing tool. When done wrong, it can be detrimental to your company and brand.
The Specialty Equipment Market Association (SEMA) is working with the Coalition
Against Counterfeiting and Piracy (CACP), U.S. Chamber of Commerce, labor
organizations, large employers, and small businesses to support legislation
introduced in the U.S. Senate to help shut down rogue websites that sell counterfeit
goods. Entitled the "Preventing Real Online Threats to Economic
Creativity and Theft of Intellectual Property Act" (PROTECT IP), the bill would
authorize the Justice Department to obtain court orders requiring search
engines in the United States to stop displaying links to domain names.
The growing collision repair section of the 2011 SEMA Show is now branded
"Collision Repair and Refinish." The area will be one of 12 floor
sections featured at the 2011 SEMA Show, Tuesday - Friday, November 1-4, 2011,
in Las Vegas, Nevada.
Now more than ever online video content is becoming a key element to every company’s marketing and communications strategy. YouTube alone gets more than 2 billion views a day. Whether your goal is to educate, entertain or market, video has growing implications for every company. But are you prepared to produce good quality video content that is representative of your company and your brand? Where do you start? What equipment is essential?