Scholarships Committee

New Certification Program for SEMA Business Owners, Managers

A new certification program, available through the California State
University San Bernardino, is available to help business owners and
professionals increase their knowledge and proficiency of the automotive
aftermarket. Endorsed by the Specialty Equipment Market Association (SEMA), the
program consists of four unique online courses, all designed specifically for
business owners and managers in the automotive aftermarket.

Thriving Exhibitor Interest Results in New Section of the SEMA Show

To accommodate the
growing number of manufacturers signing up for the 2011 SEMA Show, organizers
have created a new area within the Show floor called the First-Time and
Featured Exhibitors Section. The area will be located adjacent to key Show
features and is expected to have a constant stream of buyer traffic throughout
the four days of the SEMA Show.

Webinar: Google Series: Understanding Your Customers

Gone are the days of developing a marketing message and hoping it will engage your customers. In this digital age, you can measure interest and fine tune your strategy quickly to make sure you are hitting your target. Join the SEMA Education Institute (SEI) and Google staffer Linda Boudiab, on Thursday, September 1, at 10:00 a.m. (Pacific), as we learn about Google Insights for Search and Global Market Finder. 

eBay VP of Mobile Steve Yankovich to Lead Discussion at SEMA Business Technology Symposium

Today's automotive consumers increasingly rely on their mobile devices to make
purchases and do product research. To help automotive professionals understand
the opportunities this trend presents, Steve Yankovich, eBay vice president of
mobile, will discuss the growing impact of mobile as a medium for automotive
customers at the Specialty Equipment Market Association (SEMA) Business
Technology Symposium. The event will take place at 10 a.m. on July 27 at the
Renaissance Hotel in Long Beach, Calif.

2011 SEMA Business Technology Symposium to Provide Industry with Valuable Tools for Marketing and Growing Business Online

Recognizing that technology is a crucial element in many industries, the
Specialty Equipment Market Association (SEMA) is helping automotive businesses
understand the trends and opportunities at the Business Technology Symposium on
July 27, 2011 from 10 a.m. - 4 p.m. at the Renaissance Hotel in Long Beach,


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