Understanding the dealer’s point of view is key for installers and restylers to build trust, gain respect and, ultimately, make more sales.
More than 80 products were displayed in the 2015 ARMO Hot Product Showcase, which can now be viewed online.
Manufacturers’ reps have a new opportunity to partner with the SEMA Data Co-op (SDC) for a special incentive.
Name: Kelsey Self
Company: Innovative Creations, Inc. (ICI)
Address: 8960 W. Larkspur Dr. Suite #107 Peoria, AZ 85381
What does your company do?
ICI is a manufacturer of aftermarket truck parts and restyling accessories.
What is your position?
What is the most satisfying aspect of your job?
The fact that I get to do so many different things. Every day I’m creative, I'm social, I network within the industry and I learn something new. Being in marketing, I get to touch all aspects of the company, from sales to engineering, and I really like that. Working in the automotive industry is exciting and challenging.
The Light Truck Industry Alliance (LTAA) is now accepting applications for the 2015 Media Preview event, which will take place Monday, November 2, prior to the opening of the SEMA Show in Las Vegas.
The Hot Rod Industry Alliance (HRIA) will hold two open general membership meetings in July.
The SEMA Board of Directors election is now open.
For the second year, 10 members of SEMA’s Young Executives Network (YEN) will set out on the Hot Rod Power Tour to share their stories and promote the variety of career paths available in the specialty-equipment market.