Women at the Wheel in Racing-Driving STEM Careers: Powered by SBN

Advanced vehicle technologies leading today’s Golden Age of New Performance and Mobility are creating many new and exciting business opportunities as well as careers in science, technology, engineering and math (STEM) that did not exist in the industry just five years ago. This session will feature accomplished racer, mentor and coach Lyn St. James, and one of today’s fastest next-gen racers and rising stars, Julia Landauer. Lyn and Julia will address the industry’s talent crisis and offer frontline insights for winning and bridging the skills gap between technology and racing through recruitment, retention and advancement of women in the industry.    

This education event will take place Wednesday, November 2, from 10:15am-11:00am, located in LVCC Room N253.

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Body Politics - The Nonverbal Differences between Men and Women: Powered by SBN

In this program you’ll learn about the power differential—the effect of gender-based listening modes, subtle differences in everything from smiles and eye contact to space and touching, and the new rules of business etiquette for old standards like handshakes and greetings and pats on the back. Body Politics is an eye-opening, ear-widening, “Aha!” experience.

This educational event will take place Wednesday, November 2, from 1:00pm-2:00pm, located in LVCC Room N253.

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SBN Reception

Join the SBN for an evening of celebration and networking at their annual reception during the SEMA Show. There is no better way to close out the second day of the Show than by mingling with fellow women of the industry while enjoying finger foods and beverages.

SEMA Driving Women

SBNMore than 500 women professionals in the automotive aftermarket industry belong to the SEMA Businesswomen’s Network (SBN). The women of the SBN are a dynamic group of individuals who are passionate about the advancement of women in the industry. The network provides members with programs and opportunities for personal growth. One of the network’s main initiatives is to reach out to the younger generation and act as mentors.


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