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SEMA Hot Rod Council to Present Education Day at 2014 Detroit Autorama

The annual SEMA Hot Rod Industry Alliance (HRIA) Education Day will be held, for the first time, in conjunction with the Detroit Autorama – the 60-year old custom cars show taking place at Cobo Hall in Detroit, Michigan, in March. The program will consist of 24 sessions, each led by a hot rod parts manufacturer educating attendees about the products’ features, benefits and installation guidelines.

Meet Our Incoming Chairwoman!

Not Just Another Woman in the Industry…

It wasn’t long ago that when a male called a business to get his questions answered regarding automotive performance products and he heard a female voice on the other end, his attitude and the tone in his voice would shift to “she has no idea” and he would say, “Just have one of your guys give me a call about this.”

For many of us, it has been a tough and long road to find the right balance of confidence, knowledge, professionalism and respect. Although we never wanted to be “one of the guys,” we’ve worked hard for acceptance, appreciation and respect. Our passion for our industry and its advancement is what has driven us to make meaningful contributions.

SEMA Again Secures U.S. Senate Resolution Designating July 12th As “Collector Car Appreciation Day”

The U.S. Senate passed Senate Resolution 176 (S. Res. 176) designating July 12, 2013 as "Collector Car Appreciation Day." The Resolution was requested by the Specialty Equipment Market Association (SEMA) and its Automotive Restoration Market Organization (ARMO) and Hot Rod Industry Alliance (HRIA) Councils. The date marks the fourth commemoration in what has become an annual event to celebrate and raise awareness of the vital role automotive restoration and collection plays in American society.

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