SBN

Data Management Made Easy with the SDC

Confused about how to get started managing your product data? Even businesses that have no prior experience with product data can be up and running quickly with the SEMA Data Co-op's (SDC) powerful online tools and live Help Desk support. Businesses can learn how to get started and see a live demonstration of the SDC system from Director of Membership Jim Graven by attending the SEMA webinar taking place April 3, 2014. The session will explain how businesses like yours can benefit from the SDC, which is already helping more than 600 suppliers and re-sellers manage their parts data, improve efficiencies and increase sales.

New Report Examines Powersports Accessories Market

A new report focused on the accessorization of utility task vehicles (UTVs, also known as side-by-sides) reveals that approximately 670,000 UTV models were sold in the United States in 2010-2012. Released by the Specialty Equipment Market Association (SEMA), the 62-page report provides auto accessory businesses with an understanding of the needs and purchase habits of UTV owners and aids in their marketing, sales and product development efforts.

SEMA Data Co-op Announces Membership Milestone

The SEMA Data Co-op is now helping more than 600 automotive specialty equipment Suppliers and re-sellers around the world standardize and manage their parts data to improve efficiency and increase sales, a 300 percent increase from August last year. The Specialty Equipment Manufacturers Association (SEMA) is the trade organization representing the $31 billion automotive aftermarket industry.

Getting Involved With SBN: From MRP to Select Committee

By Christina Kwan

Heading into the 2013 SEMA Show, the SEMA Businesswomen’s Network (SBN) re-evaluated its core mission statement, and it now reflects the group’s proactive and ongoing advocacy for women in the aftermarket industry. SBN’s mission is to provide networking, education and recognition opportunities for professional women in the automotive specialty-equipment industry that will enhance their careers and positively impact the growth of the entire automotive aftermarket.

Casidi Tanaka-Fixmer, SBN Member of the Month, January 2014

Casidi Tanaka-Fixmer, SEMA SBN Member of the Month, January 2014Name: Casidi Tanaka-Fixmer
Company: Formula Drift Holdings
Address: 200 Pine Ave., #615, Long Beach, CA 90802

What is your position?
I am the manager of ticketing and registration.

What does your company do?
Formula Drift is recognized as North America's professional drifting championship series. We have seven rounds that travel throughout the United States. We are the first official series in North America that has taken competitive motorsports to the extreme. It is a highly skilled, high-powered motorsport where the drivers maneuver their cars into well executed, controlled sideways slides through a marked course. It is judged on execution and style rather than who finishes the course in the fastest time.

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