The photo cove in the SEMA Garage-Industry Innovations Center opened for business last month, as celebrity builders Pete Chapouris and Jimmy Shine of So-Cal Speed Shop utilized the studio to photograph a celebrated project car they are building for rock guitarist Billy Gibbons.
Nile Cornelison, Jim Cozzie, John Menzler and Fred Offenhauser will receive the industry's highest honor and be inducted into the SEMA Hall of Fame-an elite group of leaders who shaped and inspired the $31 billion automotive specialty-equipment market.
Election materials for this year's SEMA Board of Directors election have been emailed to the primary contacts at all eligible SEMA-member companies. The voting period is May 14-June 10, 2014.
Industry veteran Ira Gabriel has joined the SEMA executive team as VP of Marketing. The former publisher of Hot Rod Magazine will work from SEMA's headquarters in Diamond Bar, CA, where he will oversee strategic marketing initiatives for programs such as the SEMA Garage, SEMA Data Co-op, and the world-famous SEMA Show.
Name: Kristin Moore
Company: Workshop Hero
Address: 951 Jones St., Howell, MI 48843
What is your position?
I manage our consumer division, Workshop Hero. I serve as the primary contact for all retail and aftermarket sales channels and manage our various customer markets, conduct product training, coordinate channel marketing, participate as part of the end-user marketing team and handle technical questions from customers.
What does your company do?
Workshop Hero produces a cutting-edge line of rust removal and rust preventative products designed to take the work out of workshop! Workshop Hero’s Metal Rescue Rust Remover Bath and Dry Coat Rust Preventative are clean, safe and easy to use. Both products are water-based, non-toxic, non-hazardous, environmentally safe and use no acids.
The SEMA Town Hall Meeting and Reception Tour is coming to Kansas City, Missouri. Join us for an opportunity to network with the Board of Directors, local industry leaders, members and SEMA Staff. This is your chance to share the challenges and opportunities that your business is facing with your peers.
Confused about how to get started managing your product data? Even businesses that have no prior experience with product data can be up and running quickly with the SEMA Data Co-op's (SDC) powerful online tools and live Help Desk support. Businesses can learn how to get started and see a live demonstration of the SDC system from Director of Membership Jim Graven by attending the SEMA webinar taking place April 3, 2014. The session will explain how businesses like yours can benefit from the SDC, which is already helping more than 600 suppliers and re-sellers manage their parts data, improve efficiencies and increase sales.
The following slate of candidates are vying for a seat on the SEMA Board of Directors.
A new report focused on the accessorization of utility task vehicles (UTVs, also known as side-by-sides) reveals that approximately 670,000 UTV models were sold in the United States in 2010-2012. Released by the Specialty Equipment Market Association (SEMA), the 62-page report provides auto accessory businesses with an understanding of the needs and purchase habits of UTV owners and aids in their marketing, sales and product development efforts.
The SEMA Data Co-op is now helping more than 600 automotive specialty equipment Suppliers and re-sellers around the world standardize and manage their parts data to improve efficiency and increase sales, a 300 percent increase from August last year. The Specialty Equipment Manufacturers Association (SEMA) is the trade organization representing the $31 billion automotive aftermarket industry.