U.S. Representative Bill Posey has been passionate about cars all his life, and he has been a friend to SEMA and auto enthusiasts.
About this product:
The customer has always been the mainstay of a successful retail business, yet many companies fail to impart good customer service training to their sales staff. The “Focus on the Customer: Introduction to Selling” course is the first of the In-Gear Sales and Marketing Series developed by the SEMA Education Institute (SEI) to ensure that both new and veteran retailers know how to attract potential customers and turn them into repeat business.
About this product:
Value. Every jobber/retailer recognizes that value attracts customers. Consumers will pay a premium price if they believe that they’re receiving a premium product, and they will rush to a sale if they recognize they’re receiving more than they’re paying for. Value is also the goal of the SEMA Show — value for exhibitors and value for the jobber/retailers who expect to find truly innovative new products, outstanding educational opportunities and services that help their stores thrive and grow. Value is what the SEMA Show delivers—especially in this uncertain business climate.
The Ford Licensed Accessories Program offers qualified SEMA members the
chance to boost sales of their products through Ford dealerships.
Six of drag racing's greatest legends will guest at the annual NHRA Breakfast at the 2009 SEMA Show.
A detailed Excel spreadsheet with two dozen fields jammed with product data doesn't mean it has
good data. Data is simply information; good data is the appropriate
information provided in correct formats. Learn how non-standardized product data is costing your company money in unnecessary phone calls and wasted sales opportunities in the August issue of SEMA News.
Microsoft officially ended mainstream support of Windows XP in April.
With its Vista OS failing to catch on with businesses or households,
Microsoft is prepping a new operating system, Windows 7, for a 2010
Companies currently using Windows XP face big decisions.
Ditch XP and switch to Vista in the interim? Keep XP and hold out until
the launch of Windows 7? Read this valuable insight to help determine which move is right for your company and the risks of sticking with Windows XP until the bitter end.
More than 1,400 buyers registered for the 2009 SEMA Show last week, the
highest one-week total of sign-ups since registration opened in April. Nearly 16,000 total buyers have now committed to attend AAIW.
The latest news and updates from SEMA's councils and committees.