SEMA’s Marketing Department Unveils 2015 Show Plan
SEMA is launching a fully integrated, multi-channel marketing campaign using more video and digital content to drive 60,000-plus qualified buyers to the 2015 SEMA Show.
SBN
2015 SEMA Board Election Details Coming in May
Details with ballots and links for the 2015 SEMA Board election will be sent to each member company’s designated primary contact beginning in May.
2015 SEMA Show Attendee Registration Open!
Attendee registration for the 2015 SEMA Show, November 3–6, in Las Vegas, is now available online.
Council & Network News: Register Your Restoration Parts for the Hot Products Showcase
Registration is now open for the Automotive Restoration Market Organization’s (ARMO) Hot Products Showcase, which will take place April 23–25, 2015, at Spring Carlisle in Carlisle, Pennsylvania.
Amanda Matusek, SBN Member of the Month, April 2015
Name: Amanda Matusek
Company: Aeromotive, Inc.
Address: 7805 Barton Street, Lenexa, KS 66214
What does your company do?
We make fuel systems for cars.
What is your position?
Sales and marketing coordinator.
What is the most satisfying aspect of your job?
I have opportunities to collaborate, get creative and work in an industry I love.
How long have you been with the aftermarket industry?
I grew up in the industry, but I’ve only been at this job for a couple months.
Celebrate With Leaders and Legends—SEMA Installation Gala, July 24
Join friends and colleagues for the SEMA Installation Gala—a special evening dedicated to the specialty-equipment industry’s pioneers and dedicated volunteers—with the 2015 SEMA Hall of Fame honorees, as well as the association’s incoming and outgoing SEMA Board members.
Council & Network News: Revised PRO Sales Training Manual Now Available
The Light Truck Accessory Alliance (LTAA) recently partnered with the Professional Restylers Organization (PRO) on a revised edition of the PRO Sales Training Manual.
Charlene Bower, SBN Member of the Month, March 2015
Name: Charlene Bower
Company: Bower Motorsports Media
Address: Mesa, AZ
What does your company do?
We are a PR firm that works with companies, racers and events to ensure each category is represented correctly in every way possible. We also own and operate multiple projects, including Race Team Store, Racer Marketing School, I’m Not Just a Girl, Offroad Newswire, Shirt Swag Club, Shirt Bling Club and others that are in testing phases.
What is your position?
Owner, chaos creator.
What is the most satisfying aspect of your job?
Watching racers succeed at the races, but more importantly, at keeping their sponsors happy.
SBN Gear Up Girl Event a Standing-Room-Only Success!
The SEMA Businesswomen’s Network (SBN) hosted the Gear Up Girl networking event for the fourth time at the 2014 SEMA Show. The gathering provides a unique opportunity created for the benefit of female students pursuing careers in the automotive industry.
Tiana Weber, SBN Member of the Month, February 2015
Name: Tiana Weber
Company: 3pConnect LLC
Address: 8580 Milliken Ave. Rancho Cucamonga, CA 91730
What does your company do?
3pConnect is a California-based international sales support and logistics services company, offering a comprehensive range of products to the automotive industry. The primary focus of these services is the importation and distribution of premium-brand performance automotive aftermarket products.
What is your position?
I continue to grow the automotive aftermarket business with not only the domestic consumers, but also with our international customers. My job is to provide the best customer service, and strategically plan each new company that is interested in being profitable in the United States.
What is the most satisfying aspect of your job?
Being able to be a part of a team that revolves around bringing in companies from all around the world. These companies offer superior products, and now have the opportunity to be a part of the U.S. team.
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