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SEMA Education Institute

About this product:

The customer has always been the mainstay of a successful retail business, yet many companies fail to impart good customer service training to their sales staff. The “Focus on the Customer: Introduction to Selling” course is the first of the In-Gear Sales and Marketing Series developed by the SEMA Education Institute (SEI) to ensure that both new and veteran retailers know how to attract potential customers and turn them into repeat business.

SEMA Members may get this content for free!

Regular Price:

$1.99

You Can’t Afford to Miss This

About this product:

Value. Every jobber/retailer recognizes that value attracts customers. Consumers will pay a premium price if they believe that they’re receiving a premium product, and they will rush to a sale if they recognize they’re receiving more than they’re paying for. Value is also the goal of the SEMA Show — value for exhibitors and value for the jobber/retailers who expect to find truly innovative new products, outstanding educational opportunities and services that help their stores thrive and grow. Value is what the SEMA Show delivers—especially in this uncertain business climate.

SEMA Members may get this content for free!

Regular Price:

$0.00

Easier Than You Think to Register Additional Employees for the SEMA Show

Need to register additional employees for the SEMA Show, but already completed your exhibitor registration? Follow these simple steps.

2009 SEMA Show Exhibitor Feature Vehicles: Bring More than One

Exhibiting at the 2009 SEMA Show and want to bring more than one feature car? Now there's no limit to how many feature vehicles you can display.

"Good" Product Data Makes Money—How to Clean Up Your Spreadsheets for Better Return

A detailed Excel spreadsheet with two dozen fields jammed with product data doesn't mean it has good data. Data is simply information; good data is the appropriate information provided in correct formats. Learn how non-standardized product data is costing your company money in unnecessary phone calls and wasted sales opportunities in the August issue of SEMA News

Make Better Connections at the SEMA Show—Here’s How

SEMA and AAPEX have introduced a new online matching system for AAIW that pairs buyers with suppliers most relevant to their buying interests.

NHRA to Highlight “50th Anniversary of the Winternationals” During NHRA Breakfast at 2009 SEMA Show

Six of drag racing's greatest legends will guest at the annual NHRA Breakfast at the 2009 SEMA Show.

Is Your Favorite Celebrity Coming to the SEMA Show?

One of the most popular elements of any SEMA Show is the celebrity sightings and signings, from icons like Carroll Shelby and Mario Andretti, to Hulk Hogan and Snoop Dogg.

How Much Will Phasing Out Windows XP Cost Your Business?

Microsoft officially ended mainstream support of Windows XP in April. With its Vista OS failing to catch on with businesses or households, Microsoft is prepping a new operating system, Windows 7, for a 2010 launch.

Companies currently using Windows XP face big decisions. Ditch XP and switch to Vista in the interim? Keep XP and hold out until the launch of Windows 7? Read this valuable insight to help determine which move is right for your company and the risks of sticking with Windows XP until the bitter end.
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