Customer service is not a strategy, it’s a way of life. That’s the key sentiment delivered by Robert Spector, author of The Nordstrom Way, during the recent SEMA Webinar, “The Nordstrom Way to Customer Service.
Time is running out to get your product featured in the SEMA Show New Products Showcase! Your first product entry into the Showcase is free, but you must act by October 9.
SEMA Show exhibitors: Create additional awareness and momentum for your 2009 SEMA Show
product intros by submitting new product information for inclusion in SEMA eNews.
The customer has always been the mainstay of a successful retail
business, yet many companies fail to impart good customer service
training to their sales staff. The “Focus on the Customer: Introduction
to Selling” course is the first of the In-Gear Sales and Marketing
Series developed by the SEMA Education Institute (SEI) to ensure that
both new and veteran retailers know how to attract potential customers
and turn them into repeat business.
Although attitudes in the specialty-equipment industry have changed, outmoded stereotypes and unwarranted conduct still linger. Protect your company from a potential lawsuit with sexual harassment prevention training.
As the healthcare debate continues, SEMA has urged lawmakers to pursue incremental reform, tackle the
root causes of skyrocketing premiums, preserve the private market, and
maintain fiscal responsibility.
News and updates from SEMA's councils and committees.
Rob Chesney, vice president of eBay Motors, will lead a panel of experts to explore the future state of the industry, as
influenced by the Internet, at the 2009 SEMA Show.
SEMA’s Online Marketing Conference, scheduled a day before the 2009 SEMA Show opening, is a full-day program that will show you how to grow your business online.
Continuing its interviews with SEMA executives, SEMA News talks
with SEMA Trade Shows Director Gary Vigil to uncover what attendees can
expect from the 2009 SEMA Show, new Show programs introduced this year
and more. Read the article here.