Every year, buyers flock to the SEMA Show for what is a virtual playground of the best and latest in new products and technology.
U.S. Representative Bill Posey has been passionate about cars all his life, and he has been a friend to SEMA and auto enthusiasts.
About this product:
The customer has always been the mainstay of a successful retail business, yet many companies fail to impart good customer service training to their sales staff. The “Focus on the Customer: Introduction to Selling” course is the first of the In-Gear Sales and Marketing Series developed by the SEMA Education Institute (SEI) to ensure that both new and veteran retailers know how to attract potential customers and turn them into repeat business.
About this product:
Value. Every jobber/retailer recognizes that value attracts customers. Consumers will pay a premium price if they believe that they’re receiving a premium product, and they will rush to a sale if they recognize they’re receiving more than they’re paying for. Value is also the goal of the SEMA Show — value for exhibitors and value for the jobber/retailers who expect to find truly innovative new products, outstanding educational opportunities and services that help their stores thrive and grow. Value is what the SEMA Show delivers—especially in this uncertain business climate.
SEMA continues its important strategic direction to increase its
outreach to members. In the past few years, the association has placed
itself where SEMA members gather to hear what they have to say about
their businesses and to learn how the association can make a
difference, especially now during a tough economic downturn.
Upcoming deadlines include: exhibitor registration, Show directory advertising-space reservation, celebrity appearance notification, exhibit-space design notification, hanging-sign design notification, and more.
Need to register additional employees for the SEMA Show, but already completed your exhibitor registration? Follow these simple steps.
The Ford Licensed Accessories Program offers qualified SEMA members the
chance to boost sales of their products through Ford dealerships.
Six of drag racing's greatest legends will guest at the annual NHRA Breakfast at the 2009 SEMA Show.